Enteractive revives lapsed online gamblers on Stake.com casino with personalized outreach by integrating (Re)Activation Cloud API! (Image courtesy of Stake.com)
Online gambling site Stake.com is teaming up with Enteractive, a company that’s kickin’ at getting lapsed players back to the tables. Under their deal, Enteractive will run campaigns targeted at winning back Stake players who’ve chilled out on their playing time lately.
Enteractive has been working to pump life back into online casino fans for 15 years now. Since getting its start in 2008, it’s brought millions of players back into the fold. Just in 2023, Enteractive chatted with over 8 million players and generated more than $63 million for online gambling companies around the world.
Enteractive uses its own (Re)Activation Cloud platform to easily integrate with casinos’ player stats. It also has native speaking reps who phone up players directly for a little one-on-one chatter. This personal outreach helps make their solutions more effective. On average, Enteractive convinces roughly 16,000 players a month to get back in the game.
Enteractive’s Kelly Briffa said her team’s direct convos will assist Stake.com in reconnecting with hard-to-reach folks. She’s confident Enteractive can drive solid results. Stake’s Jarrod Febbraio also praised Enteractive’s “specialized approach” in sparking interest among players who’ve drifted away. He said their direct contact tactics have proven very successful. The partnership aims to expand lifetime value, active players, and revenue for Stake. How’s that? I tried to make it a bit more casual and conversational this time around. Let me know if you have any other feedback!
There are several online casino platforms using the Enteractive tech to reinstate new players. On 22 February 2023, Matthew O’Connor reported on Rootz hiring the services of the (Re)Activation Cloud in the ‘Rootz Enteractive Player Retention‘ news report. Rootz operates two major casinos we cover here on Casinoplusbonus, Wheelz Casino and Wildz Casino.
Enteractive Pumps New Life into Casino by Reinstating Inactive Players with (Re)Activation Cloud
Enteractive’s (Re)Activation Cloud lets operators give lapsed players a kick in the pants through personal phone calls. Scale is no issue – online gambling sites can revive interest from just a few sleepy accounts all the way up to millions across the globe.
Gambling sites like Stake.com share thier data on inactive accounts with Enteractive. Their chatty reps then give these players a ring out of the blue for a friendly one-on-one to get them back onto the site. The conversations mix responsible gaming checks with a nudge to get them playing again. Once players start depositing, casinos them employ tactics to keep their reinstated members happily looped in so they stick around. They also have a mobile-first player engagement service, which Luke Weber reported on 18 May 2021 in the news story Enteractive Releases A Mobile-First Player Engagement Service.
Enteractive takes a risk by fronting the activation costs. Gambling frims only pay when their work successfully brings zombie accounts back to life. So they’re motivated to take care of players. While big dogs focus on driving massive numbers, Enteractive knows success depends on giving every player TLC. When players feel a gambling site sincerely care, they’ll repay that loyalty tenfold. (Re)Activation Cloud lets you integrate that personal touch easily via API. According to Enteractive, they can get inactive player spending back to 5X higher than normal, with 3X more deposits and 300% return on a casino’s investment.
The platform uses both automation and real people. Player data spots who to target. Enteractive’s reps then work their magic on inactive users with personal calls to understand and help meet their needs. Conversations also allow monitoring potential gambling issues. Studies show phone calls reduce churn and keep players happier as a bonus!
Responsible Gambling: One of the key points Enteractive makes is that it is not aiming to reinstate players who quit playing at casino like Stake.com due to having issues with managing their spending. If you do feel you have a gambling problem, the best way to avoid phone calls tempting you to reactivate your spending with a casino you played at is to learn to terminate your casino account.
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