A global leader in player retention and reactivation in the iGaming industry, Enteractive has recently announced a huge step in its personalized player engagement via Engager; the novel player-centric retention mobile service. The new Engager is an extension of the existing (Re)Activation Cloud Suite which is set to take personalization to the next level. The launch of Engager is the first of such personalization in the industry’s field of player engagement and iGaming CRM offering players the ability to connect with others on their terms.
Via a combination of real human interaction and technology, Enteractive’s approach to CRM changes unreachable player segments and also delivers an exclusive player experience with an MVP treat. The new release is a player-facing mobile interface with a brand styling that each operator can fully customize to their taste. Agents of Enteractive reactivation can now effectively reach out to player databases better using this new expansion of the (Re)Activation Cloud Platform.
Players can now also enjoy several contact options for engagement by either using the chat function (inbuilt into the Engager’s UI) or verbal through a scheduled call.
Statement from Mikael Hansson
Mikael Hansson showed his delight for the launch, stating that Enteractive is constantly innovating to enhance services for its operator partners and that the new release is a product of insight gathered from several of its players over the years. Mikael added that Engager will put the needs of the players first as an expansion service to (Re)Activation Cloud and also prompt a more personalized and better brand experience right from when contact is initiated.
Engager generates a text message and a unique URL for every player and the players can access Engager via the mobile-web service to initiate a voice call or live chat or schedule a call-back with an Enteractive agent. Every player interaction represents a fully branded experience in line with the B2C site of each operator and the Engager platform is also available across various languages for most operator markets. The perception of each player will be focused on interacting directly with the brand.
Mikael further stated that Enteractive has developed player engagement services via its technology-first approach. The player engagement can be rolled out into any global market to have an almost immediate impact on the bottom-line revenues of the operators.
‘Some people argued that this level of personalization is not affordable, neither is it possible, but Entercative’s services offer partners additional income generation daily’, Mikael continued.
Enteractive is part of the top 4 traffic generators in the global iGaming sector with over 12 years of experience in player reactivation.