One of the most renowned online casino platforms in iGaming has just announced its move into the US iGaming market.
Via a deal with BetMGM, White Hat Studios will now supply the US brand with slots, jackpot games, and RNG tables. The studio is a subsidiary of White Hat Gaming, which entered the US market August last year.
It’s an amicable move focused on the future and here’s why. Since the US market is growing, with 6 states already allowing online casinos, 7 states operating online poker sites, and 20+ states that offer legal online sports betting.
And although the initial deal will go through BetMGM, as we have seen with so many other software providers entering the US, White Hat Studios is sure to expand with more partnership deals in the US. In all likelihood, the initial expansion will come forth under the current Michigan Gaming Control Board (MGCB) licence, but there is also an opportunity to go nationwide.
For iGaming, Michigan is one of the key states with a population of 10 million+.
Other casinos in the state include BetRivers Casino, BetMGM Casino, PokerStars Casino, William Hill Casino, Caesars Sportsbook & Casino, and more big names, so there’s plenty of scope to grow no the company has its ‘foot in the door’ so to speak. Not to mention Light & Wonder (Scientific Games), is a tech partner supplying these casinos with their delivery platforms.
There is also the potential for White Hat Gaming to expand into other US iGaming markets BetMGM currently operates. Namely, Pennsylvania, New Jersey and West Virginia. In the same order, these states have populations of 13 million+, 9 million+, and 3 million+. And if we add Michigan into the mix, that’s brand exposure for White Hat Studio casino games to over 35 million US citizens.