Suppliers Play’n GO and SOFTSWISS were both on the winners list for the 2025 Marketing & Innovation Awards 2025. SOFTSWISS won two awards, while both brands also came close to picking up additional awards, as they effectively secured second place, earning a ‘Highly Commended’ status from the judges. Another brand we are familiar with on the iGaming scene is Evolution. The live casino giant was also an award winner in the suppliers category. Read on for the full and official winners list!
All EGR Awards Events: Find all EGR events covered on our Casinoplusbonus gambling news pages via our EGR Gambling Awards page. We cover EGR Operators, EGR B2B, EGR Italy, EGR Awards North America, EGR Europe Awards (New), EGR Nordics Awards and EGR Marketing & Innovation events dating back to 2021.
About the Event
The 2025 edition of the EGR Marketing & Innovations Awards was held in London on 19 June at The Mermaid, the same venue as the 2024 Marketing & Innovations Awards. The EGR puts on the event in recognition of creativity and innovation within the iGaming and online sports betting community over the past year.
Three of the 15 judges scoring the online gambling companies shortlisted for an award were industry experts, including Olha Kovalova, Global PR Manager at Boomerang Partners, Richard Wagstaff, VP of Product Operations at Bally’s, and Philip Canava, Director of Sports Entertainment Marketing Ltd. All 15 judges gave each brand a score, and those with the highest scores earned bragging rights by picking up a coveted EGR Marketing & Innovations Award.
Adding to the legitimacy of the event, the EGR ensures that the judging process is adjudicated by BDO, a global network of independent accounting and consulting firms, formally known as Binder Dijker Otte, which is well-known for its independent auditing and adjudication processes.
The Award Winners List
This year’s event was divided into four award categories: Affiliates, General, Operator, and Supplier. Across all four categories, a total of twenty-two award winners were recognized. For the team here at Casinoplusbonus, and online casino players, Play’n GO, Evolution, Evoplay, and SOFTSWISS are brand names we’ve grown accustomed to to within the iGaming industry.
Suppliers Category Award Winners
Suppliers are known for their excellence in B2B services, supplying operators with casino games aggregator platforms. One of the serial award winners that came up several times in this year’s EGR event was SOFTSWISS, which also won the award for B2B marketing campaign in the 2024 Marketing & Innovations Awards event.
| B2B marketing campaign | |
|---|---|
| Winner | Play’n GO |
| Highly Commended | Evoplay |
| Brand of the year – B2B | |
|---|---|
| Winner | Pragmatic Solutions |
| Highly Commended | SOFTSWISS |
| Innovation of the year – B2B | |
|---|---|
| Winner | Evolution’s Dream Creator |
| Highly Commended | EveryMatrix |
| Marketing team of the year – B2B | |
|---|---|
| Winner | SOFTSWISS |
| Highly Commended | DATA.BET |
| Supplier marketing campaign | |
|---|---|
| Winner | WagerWire |
| Highly Commended | Play’n GO |
Operators Category Award Winners
Rootz, known for its Wheelz and Wildz online casino gaming platforms and was up for an Innovation in sports betting award—also, the iGaming and sports betting operator, GG.BET was the shortlist for Brand of the Year – B2C. We’ve reviewed both of these operators’ online gambling websites here on Casinoplusbonus. However, they narrowly missed out on an award win in this year’s event.
| Casino marketing campaign | |
|---|---|
| Winner | Entain – Foxy |
| Highly Commended | Tipico Games |
| Innovation in casino | |
|---|---|
| Winner | Betinia |
| Highly Commended | PlayOJO |
| Marketing team of the year – B2C | |
|---|---|
| Winner | Betsson Group |
| Highly Commended | Novibet |
| Innovation of the year – B2C | |
|---|---|
| Winner | Betsson Group |
| Best native app | |
|---|---|
| Winner | Kaizen Gaming |
| Best use of a brand ambassador | |
|---|---|
| Winner | Sky Bet |
| Brand of the year – B2C | |
|---|---|
| Winner | Betano |
| CRM campaign | |
|---|---|
| Winner | Novibet |
| Innovation in sports betting | |
|---|---|
| Winner | Kaizen Gaming |
| Innovative start-up | |
|---|---|
| Winner | Wiztech Group |
| Personalised marketing campaign | |
|---|---|
| Winner | Codere Online |
| Responsible gambling marketing campaign | |
|---|---|
| Winner | EstrelaBet |
| Social marketing campaign | |
|---|---|
| Winner | Superbet Group |
| Social marketing campaign | |
|---|---|
| Winner | Superbet Group |
| Sportsbook marketing campaign | |
|---|---|
| Winner | Superbet Group |
General & Affiliates Category Award Winners
The SOFTSWISS casino aggregator picked up its second award of the event in the General category thanks to one of their star employees. It is Valentina Bagniya, and the CMO at SOFTSWISS, has yet another industry award to her name. Congratulations from the Casinoplusbonus team!
| Innovation in marketing campaign | |
|---|---|
| Winner | WagerWire |
| Marketer of the year – individual | |
|---|---|
| Winner | Valentina Bagniya, SOFTSWISS |
Casinoplusbonus Opinion
Yet another excellent awards event from the EGR awards ceremonies. We have listed all EGR events on our trustworthy online gambling awards page for good reason. Unlike many other awards events, which are, to put it mildly, a waste of time and a conflict of interest, the EGR is an awards specialist. The fact that the coordinators for the event pick industry experts and use an independent adjuctator, plus the many years the EGR has been hosting these award ceremonies, if you are casino player, then the EGR awards are a reliable source if you are looking for online gambling brands that are the best in the business.
See all awards events: You can see all trusted online gambling awards events covered here on the Casinoplusbonus gambling entertainment news pages via our online casino and sports betting awards page.
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