Insights Learned from the SOFTSWISS Aggregator Case Study
According to the data gained from those leading platforms, player participation consistently grew throughout the case study. Another interesting key indicator is that jackpots prove equally as engaging for long-term and new casino players. 50% of players that made jackpot bets each month were loyal customers on the platforms, while the other 50% was made up of brand new players.
Additionally, close to half of all players that placed a bet on jackpot campaigns only wagered on those campaigns and not on any other type of casino game. That shows that around half of all players prefer to play nothing but jackpots.
Another key metric showed that 50% of players would increase their average bet sum once taking part in a jackpot campaign. Half of those players would actually increase their average bet sum by 75% or more. Furthermore, data shows that 70% of players also increased the number of bets placed daily after playing on a jackpot campaign. Some of these would even multiply total bets placed several times over.
The case study also revealed many other findings, as you will see from the original report as provided by SOFTSWISS. For instance, the number of jackpots grew consistently as player engagement increased. In the first week, there were 20-30 jackpot wins, but during the final month of the analysed period, there had been over 400. This shows that the more bets being placed increased the frequency of jackpot wins. 45% of players also increased how much they deposited at the online casinos after participating in a jackpot campaign. There is a host of other interesting findings, as you will see from the report we linked to previously.
Essentially, what this means is that SOFTSWISS has once again developed a solution that shows it increases player engagement. Jackpot campaigns hosted on the analysed sites above have all led to players increasing their average bet sizes, deposits, and number of daily bets. Plus, many customers do not play anything other than games offered via jackpot campaigns.