Partnerships for iSoftBet & High 5 Games

Partnerships for iSoftBet & High 5 Games and Apparat Gaming as each brand continues to establish further brand exposure. (Image from isoftbet.com)

It has been another busy week in the iGaming industry with major brands forming new content partnerships, entering new markets, and adding to their existing casino gaming portfolios. Three leading iGaming development brands, in particular, have made big recent moves to further increase exposure in key markets. iSoftBet, the content creator that was recently acquired by IGT, Apparat Gaming, and High 5 Games are among the many iGaming brands that have forged new strategic content deals in the last week.

Apparat Gaming Adds Slot Portfolio to Hub88’s Aggregation Platform

Although a reasonably new slot developer, the German brand Apparat Gaming is quickly earning a name for itself in the competitive iGaming industry. Just yesterday, the firm penned a deal with the Hub88 aggregation platform that should help to continue that rapid growth. Apparat Gaming has developed just four slots, 40 Seven, Fruit Storm, Pharaoh Princess and Total Eclipse, but another two are set for release in the coming weeks.

Those and any new titles will now feature on the Hub88 aggregation platform. Customers of Hub88 now have the ability to add those games to their online casino platforms and make them available to players. The partnership that is cited as a ‘natural progression’ for both companies also looks to be the start of a much closer relationship. Yolo Investments, the owning company of the Hub88 platform, has bought a stake in the up-and-coming slot development company.

Hub88’s Managing Director, Jose Micallef, had this to say about the new partnership with Apparat Gaming:

They offer a fresh and exciting list of titles, which will attract a wide demographic of players.

iSoftBet Strengthens Position in Bulgaria with Alphabet Gaming Agreement

Just a few weeks after being acquired by IGT for around €160 million, iSoftBet yesterday announced that it has secured a partnership with the leading Bulgarian operator group, Alphabet Gaming. This move will allow iSoftBet to enjoy a better foothold in the region. Alphawin, the online casino brand owned by Alphabet Gaming, will now have access to many of iSoftBet’s most successful titles. Alphawin is one of the best online casinos in the country, and its loyal players can now enjoy titles including Wolf Canyon: Hold & Win, Aztec Gold Megaways, Gold Digger, and Hot Spin Megaways.

iSoftBet has worked hard over the years to establish itself in major iGaming markets across Europe and this latest deal is further evidence of its popularity in said markets.

Federico Faggiano, iSoftBet’s CCO stated:

We’re delighted to announce this exciting partnership with Alphabet Gaming and the brands it operates.
High 5 Games Content Now Available on the Soft2Bet Aggregation Platform

Also announced yesterday, the leading aggregation platform Soft2Bet has revealed that the casino games content from High 5 Games is now available to customers. This follows a strategic content partnership with the slot development company.

Of the quality games added to Soft2Bet’s vast portfolio of casino games includes Wild Horses, Gobblers Gone Wild, and Double Da Vinci Diamonds. High 5 Games is a leading content developer that has been in the casino industry for well over 25 years and has developed everything from land-based titles to online video slots. To date, High 5 Games has created over 150 slot titles, many of which are now available on the Soft2Bet platform.

A senior employee at Soft2Bet stated:

We’re thrilled that we can now add some of the most popular casino titles to our portfolio of games. This will further ensure that our clients get access to a diverse collection of content that will appeal to a variety of players.

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