There are often plenty of partnerships to report in the iGaming industry, while we also regularly see higher management such CEOs and directors moving on to pastures new. However, this week was a particularly interesting one in both arenas—especially the major shifts in iGaming higher management positions.
PokerStars to Luckbox: Bo Wänghammar has become a part of Luckbox owned by Real Luck Group. He is better known for his role as Director of International Projects at PokerStars, and will now continue to build his legacy as part of the board of directors under the Real Luck Group. It is an amicable move and will harness the experience of a much-respected individual who has worked with other big-name brands such as Mr Green & Co, which operates the formidable Mr Green online casino establishment.
Entain Exec to CEO of Bede Gaming: The well-known Colin Cole-Johnson has officially found gainful employment at Bede Gaming as the budding brand’s newly appointed CEO. Mr Cole-Johnson is best known for his active part in the success of Entain as the company’s Gaming Product Director. His new role under the Gauselmann Group subsidiary is no surprise. After 20 years working in the industry and knowledge of how Entain has built its hugely respected brand name, the continued growth of Bede Gaming, which boasts £50 billion in betting per year, is one we’ll be keeping a close eye on.
Arsenal FC to BLAST Premier (eSports): Over in the eSport vertical there has been another interesting new development. Charlotte Kenny has taken up the Managing Director position at the eSport giant BLAST Premier. What makes this move fascinating is that she comes from a live sports background after spending 7 years with Premier League football club Arsenal FC in the Club Affairs and LTT Sports divisions. Her knowledge of one of the world’s most lucrative markets (Premier League) will be brought over into the eSports sphere where BLAST Premier is fast becoming a major eSports brand.
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iSoftBet Partners with PokerStars in a Deal That Expands iSoftBet’s Global Reach
One of the highlights of the week in the brand partnership sphere was news of iSoftBet forming a supply deal with PokerStars. For some time iSoftBet has continued its casino player popularity growth with jackpot slots and video slot releases with appealing reel mechanics and features. Its games come with state-of-the-art graphics, artwork, and animations available on mobile or desktop thanks to HMTL5 technology. As well as players flocking to iSoftBet titles, PokerStars Casino has also recognised the brand as an innovator in iGaming and one that will offer casino members an attractive option. PokerStars also operates online casinos in the US in New Jersey, Michigan, and Pennsylvania – 3 states with the largest populations in which iGaming/online casinos can legally operate. iSoftBet could also now make the transition into the US market as a spinoff to this current deal joining the likes of Red Tiger Gaming, NetEnt, Pragmatic Play, and Wazdan all operating in the US iGaming markets.
iSoftBet’s inclusion on PokerStars Casino considerably expands the video slot software provider’s reach to players and global markets. With tens of thousands of members playing at PokerStars Casino, this is a profitable move for the brand. iSoftBet’s Chief Commercial Officer Federica Faggiano expressed this opinion in a press release on the company blog.
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