Opening an Online Casino

Ever wondered what it takes to open an online casino? Check out the Soft2Bet opening an online casino guide with a twist! (Photo by Maklay62 on Pixabay)

With so many new online casinos using Soft2Bet or SoftSwiss as their go-to casino platform, the competition stays hot creating a buyer’s market for you, the player. Its latest news release circulating the iGaming news wires is its call for more operators to consider opening a new branded online casino via its aggregator platform, and as such, it has released an interesting guide to opening an online casino.

The most interesting points to pick up from this guide, even for a player, is that the Soft2Bet guide focuses on customer satisfaction and entertainment. Many of the information you see outlined in our casino reviews come as part of this guide to opening an online casino but talking to the casino owner rather than the player, which is what makes it so interesting.

Is there still room for more new online casinos?

In today’s hotly competed online gambling markets, there is still space for newcomers with Asia, Europe, LATAM, North America, Africa, and Oceania reporting year-on-year growth. Granted that over the last 2 years the numbers have been spurred on by lockdowns keeping people at home and online; however, even pre-pandemic, all 6 continents consistently reported increasing GGY.

One major force helping to drive growth is online casino aggregation platforms like Soft2Bet. The company operates a white-label service that gives operators a readymade online casino platform with licensing assistance. All the operator (casino owner) needs to do is fulfil the licensing authority’s requirements, brand the platform and choose from 100s of software providers and 1,000 of online casino games. The result is another new and exciting online casino is born.

With new casinos come new bonus deals and this keeps the market competitive, leading us back to that all-important phrase in the opening paragraph – for the players, iGaming is a buyer’s market. There’s so much advice out there for casino players helping you find casinos with the best bonus, customer services, payment options, games, and more. However, this time Soft2Bet has decided to release a guide that helps the operators when deciding to open an online casino or for those considering it.

Want to see examples of Soft2Bet casinos? Head over to our casino reviews here and check Alf, Casinia, Zet, Rabona, Malina, Boa Boa, and Wazamaba online casinos.

A Brief Overview of the Soft2Bet Guide to Opening an Online Casino

One of the phrases I liked when I was reading this guide was ‘explosive growth’. Soft2Bet’s reasoning behind its new guide to opening an online casino is because iGaming will continue to grow stronger. And there are plenty of enthusiastic and business-oriented individuals looking for a new industry to work in or invest. Where better than iGaming?

Important: One of the main points the guide begins with is that businesses should centre their operations around client satisfaction and entertainment. However, this takes not only know-how but also plenty of effort.

Here are the most important steps outlined by Soft2Bet (with a touch of advice):

Step 1 (Planning): Plan the regions to target and create a project plan to tackle this region. This includes market research to get an idea of how other successful online casinos in the region are operating. From our point of view, this would include hosting the right currencies and languages and, of course, designing a good VIP and deposit and/or no deposit bonus plan. Then comes the brand design in which the casino should avoid complex designs that will overload the page, which decreases page load speeds. First impressions are everything. In fact, we would have to say that part of the market research would be to plan the up-and-coming points below.

Step 2 (Games + Region): Choosing the correct software provider to ensure the correct game types are available. Games suitable to players in that region. If you are targeting Asia, then Chinese themed slots, slots about luck, and a heavy emphasis on live dealer and table games with Baccarat and Sic Bo. For Europe, modern slots and table games from providers like Pragmatic Play, Microgaming, and Evolution. For Canada, it is best not to host only NetEnt, Red Tiger, Evolution titles because they are not always available across the country. Add Pragmatic Play Live, Luck Streak, Playtech, and other brands to ensure games are available in Canada.

Step 3 (Licensing): The gaming license required for the region and the cost. Curacao licensing is perfect if you want to start a crypto casino and show your casino has an iGaming license. It also targets a huge global market so you can always add new regions and the casino’s popularity grows. If you are not worried about cryptos, but you want to target multiple regions, then check out the MGA  (Malta Gaming Authority) license. Its safe, secure, and highly trustworthy but a little pricier than Curacao. Last but not least, if you plan on targeting a country with domestic licensing like Germany, the UK, the Netherlands, and so on, then be sure you understand the high costs involved.

Step 4 (Payments): Online casino payment methods that are available and popular in the region your new online casino will target is important. You need to offer budget to high roller options too. A good example of regional payment options is Canada, where Interac online payments are incredibly popular. For Europe Trustly is popular, while in the UK and Ireland PayPal and Boku. In the end, the options you choose should already be decided in step 1 when you carry out your market research and competitor analysis. Soft2Bet already provides its customer with many of these regional payment options built-in.

Anything Missing? The Soft2Bet guide to opening an online casino covers the main points and gives you food for thought. In fact, operators that use the platform get complete assistance from the Soft2Bet team. So even though how to design a VIP plan or how to choose the perfect and most attractive bonus are marketing points missing, Soft2Bet helps its clients with this, while your competitor analysis should also give you a good idea of bonuses your new online casino should offer.