Play'n GO US iGaming

Play’n GO New Jersey and Michigan iGaming licences are now confirmed. Tune in for the full low down on the brand’s North American expansion! (Images courtesy of playngo.com)

That’s right. Play’n GO New Jersey is now a thing. Players in the Garden State have had to wait a long time to see the brand return to their screens. In fact, the last time the software provider’s titles were available, mobile gaming was barely a thing on the online casino scene.

Ney Jersey citizens last played Play’n GO game titles legally way back before 11 April 2011. That’s when the FBI launched a large-scale attack on overseas online casinos providing US citizens with online gambling. In 2013, New Jersey brought online gambling back to the table with new ‘state laws’ but Play’n GO was not in the picture until now!

Now Play’n GO slots are legally available for real money bets in the state. And it makes perfect sense as the software provider’s highly sought-after casino game portfolio has gone from strength to strength since its 2011 US exit.

Under the New Jersey’s Division of Gaming Enforcement NJDGE licensing, a range of slot titles will now become available. Players will surely flock to the famous Book of Dead slot series starring the famous father and daughter duo—Rich and Cat Wilde.

Other popular titles will include Legacy of Dead, Rise of Olympus and then there’s the popular Reactoonz series. This includes Reactoonz 2, Energoonz, Gigantoonz and Dr Toonz. Another fantastic series blossoming in the Play’n GO video slot turned series is also Charlie Chance and its sequels Charlie Chance in Hell to Pay and Charlie Chance and the Curse of Cleopatra.

Play’n GO Chief Commercial Officer (Magnus Olsson) said: “It’s exciting to jump into the action in New Jersey, a state long synonymous with gaming via Atlantic City”.

Two US Deals Out of Blue—expansion to all 6 states is surely on the cards

The Play’n GO New Jersey touchdown came out of the blue with no one really talking about its expansion into any of the big six US online gambling markets.

That said, the software provider did find its way into the Michigan iGaming market last month with a deal announced on 18 July 2022. The company picked up its approval from the Michigan Gaming Control Board (MGCB) and is now in business in the state.

Currently, each state has an individual iGaming licence. Software providers must gain a supply licence and then make a deal with the state’s regulated casino’s tech partner in order to supply its video slots library. States with iGaming include New Jersey, Delaware, Nevada (online poker only), Connecticut, West Virginia, Michigan and Pennsylvania. Excluding Nevada, that’s six states Play’n GO can target and the brand already has two of the largest iGaming markets under its belt.

At a guess, Pennsylvania will become the next target as the state boasts the USA’s second largest online casino market. The big three are Pennsylvania, with a population of 13 million people, Michigan with a population of 10 million, and New Jersey with a population of 9 million. However, New Jersey still boasts the largest revenues despite its smaller population, but lately Pennsylvania is challenging with both its state and New Jersey swapping places regularly on a monthly revenue basis.

As for Play’n GO’s overall North American expansion, the brand is already operating within the iGaming Ontario (iGO) market where brand names like LeoVegas, 888Casino, BWIN, PokerStars and bet365 operate—all of which the Play’n Go software provider has European partnership agreements. New Jersey also has 888Casino and PokerStars, while Michigan also has PokerStars.

Other brands Play’n GO will look to partner with across Michigan, New Jersey and Ontario will be the likes of BetRivers, Caesars, DraftKings, FanDuel and BetMGM.

Magnus Olsson (Play’n GO) expansion talks: “We have no plans of stopping here. Our goal is for Play’n GO to become the preferred partner of operators in regulated states across North America. New Jersey is an important step, but we’re only just getting started.” Read the full story from Play’n GO here.