Pragmatic Play’s African brand recognition ambitions continue moving forward while BetSoft Partners with Simsino – an MGA Casino. (Image from betsoft.com)
Both BetSoft Gaming (BSG) and Pragmatic Play software provider brands expand their iGaming portfolios’ reach by penning in new partnership deals.
BetSoft continues its dominance by landing a deal that will see its games at yet another MGA casino. In fact, there are few online casinos under the MGA licence that do not have BetSoft games, and I’d be hard pushed to remember one. As for Pragmatic Play, the company has pushed further into regulated iGaming markets across Africa. This time with a deal that helps Pragmatic Play develops its Central African profile.
BetSoft Partners with Simsino Online Casino Brand – Including a BetSoft Promo
iGG’s brand new online casino Simsino is a new casino in the making and already has an extensive list of top software providers. BetSoft has penned in a deal to join the likes of Play’n GO, Yggdrasil, Microgaming, Pragmatic Play, Relax Gaming and Swintt. Also, BetSoft will join Evolution’s 4 slot developer studios, NetEnt, Red Tiger Nolimit City, and Big Time Gaming.
BSG titles available will include its impressive selection of video slots, table games, and video poker. Some of BetSoft’s notable game titles available are Kensei Blades, Triple Juicy Drops, Primal Wilderness, ChilliPop, A Night in Paris, Back to Paris, It Came From Venus, Back to Venus, The Slotfather II, and tons more.
And to celebrate the brand’s entry into the iGG’s Simsino Casino game portfolio, the BetSoft Take the Prize tool will feature. The wheel pops at random and oftentimes ends up dishing out cash prizes. It is a tool that will certainly be up for up-and-coming innovation awards. Just recently in the EGR B2B 2022 awards, BetSoft was a finalist for the ‘Slot Supplier of the Year’. The brand only just missed out to the joint entry of NetEnt and Red Tiger Gaming – a tough duo to beat.
BetSoft Gaming Comments: Anna Mackney, who is the acting BSG Account Management said in the official BetSoft news report: “We are delighted to be partnering with Simsino as they are a young and innovative brand and we anticipate a successful relationship with Simsino.”.
Pragmatic Play’s Game Portfolio Expands into Central Africa
Pragmatic Play, a brand that knows emerging markets are the future, brand recognition in Africa is part of the developer’s strategic long-term growth plans.
Collectively, all countries in the continent of Africa boast the highest GDP compared to any other continent. With those stats in mind, it is no wonder we are seeing so many brands target African countries. 888Africa recently began operations in the continent, while TVBet, the live dealer supplier is also spreading its wings into the continent.
For Pragmatic Play, the latest deal in Africa is with ChampionBet. The operator’s presence in Central Africa is increasing and Pragmatic Play wants to be a part of that expansion. With the latest deal, ChampionBet will have access to a wide rand of Pragmatic Play content, including live dealer titles from the Pragmatic Play Live brand – the winner of the recent 2022 Live Casino Supplier of the year award at the International Gaming Awards. That means players in Africa will have the chance to experience the state-of-the-art game show titles live Mega Wheel and Sweet Bonanza CandyLand ™.
Some of the top-performing titles that will now be available include the non-progressive jackpot title Wolf Gold™ on which players can land up to 1,000x their spin bet. Gates Of Olympus, which won the EGR Operators Game of the Year honours. And other popular slots such as Sweet Bonanza and the Big Bass Bonanza series of slot titles will also make an entrance.
Pragmatic Play Comments: Yossi Barzely commented that “ChampionBet’s expansion across Central Africa positions Pragmatic Play perfectly and its brand is the ideal vehicle for our growth ambitions in the region”.