iSoftBet and Greentube enter into agreements that will continue to aid exposure and growth! (Images from Cytonn Photography ay Unsplash.com)
To stand still is to stagnate. That is the golden rule of business, no matter what industry you operate in. If anything, continual growth is arguably more important in the increasingly competitive iGaming industry than in many others.
Today, more than 120 software developers contributing to the best online casinos in iGaming are competing for exposure, while new development companies consistently launch regularly. Existing brands have no choice but to continually push into new markets, strengthen their position in existing markets, and carry on creating new, exciting, and innovative casino content, platforms, and software.
We report on such expansion all the time, and the latest examples of companies looking to grow and evolve are Greentube and iSoftBet. Both have penned new deals that should ensure better exposure for their brands and further strengthen their positions in their target markets.
Greentube has entered into a partnership that allows the company to make its long-awaited debut in the US market. That partnership is with Golden Nugget Online Gambling, a market leader in the growing US iGaming market. As for iSoftBet, the firm has penned a new partnership that should lead to increased exposure and the strengthening of its position in a handful of countries across Europe. The company entered into an agreement with MeridianBet, an online casino and sportsbook that operates in European countries, including Bosnia, Malta, and Serbia, and even the Latin American country Peru.