iSoftBet Strengthens European Markets While Greentube Enters the US market

iSoftBet and Greentube enter into agreements that will continue to aid exposure and growth! (Images from Cytonn Photography ay Unsplash.com)

To stand still is to stagnate. That is the golden rule of business, no matter what industry you operate in. If anything, continual growth is arguably more important in the increasingly competitive iGaming industry than in many others.

Today, more than 120 software developers contributing to the best online casinos in iGaming are competing for exposure, while new development companies consistently launch regularly. Existing brands have no choice but to continually push into new markets, strengthen their position in existing markets, and carry on creating new, exciting, and innovative casino content, platforms, and software.

We report on such expansion all the time, and the latest examples of companies looking to grow and evolve are Greentube and iSoftBet. Both have penned new deals that should ensure better exposure for their brands and further strengthen their positions in their target markets.

Greentube has entered into a partnership that allows the company to make its long-awaited debut in the US market. That partnership is with Golden Nugget Online Gambling, a market leader in the growing US iGaming market. As for iSoftBet, the firm has penned a new partnership that should lead to increased exposure and the strengthening of its position in a handful of countries across Europe. The company entered into an agreement with MeridianBet, an online casino and sportsbook that operates in European countries, including Bosnia, Malta, and Serbia, and even the Latin American country Peru.

Greentube Enters the US Market via Partnership with Golden Nugget Online Gambling

Greentube, the Novomatic-owned development company that specialises in the creation of high-quality slots and virtual table games has recently revealed it has struck a partnership with Golden Nugget Online Gambling in the US. As a result, Greentube enters the US market for the first time. As part of the deal, popular Greentube titles including the Diamond Cash series of slots, From Dusk Till Dawn 10, Cops ‘n’ Robbers Vegas Nights, and Chili Bomba will now feature on the New Jersey online platform, GoldenNuggetCasino.com. This marks a great achievement for Greentube as the company has been attempting to build on its solid European position by entering into new regulated markets including the USA.

This partnership will continue a celebratory week after Chu Yook Liew, the Team Lead of Creative Production at the company won a prestigious award at the Women in Gaming WiG Diversity Awards.

Fun Fact: Novomatic is a land-based casino game giant that made the decision to jump into the iGaming market back in 2011. To facilitate this move into a new market, Novomatic could either try and adapt their business from within, or purchase the industry knowledge and experience by buying up some up and coming software development companies. Greentube was the first company they acquired. Since then, Greentube has been a big reason why Novomatic is seen as a big player in the iGaming industry.

iSoftBet Strengthens Presence in Several Regions Thanks to Partnership with MeridianBet

Another iGaming brand that has been busy forging new partnerships in recent months is iSoftBet. The company recently penned deals with the likes of LeoVegas Italy and Jokerstar in Germany, and now it has a similar agreement with MeridianBet. The casino platform operates in multiple regions including Herzigova, Bosnia, Serbia, Montenegro, Malta, and Peru and can now supply its members with access to the best casinos games in the iSoftBet portfolio. Plus, as the partnership continues, MeridianBet will eventually get access to the 8,000 casino games that iSoftBet currently has on its aggregation platform.

Popular iSoftBet titles include Rambo, Charms Crush, and Shaolin’s Spins, while it also creates progressive jackpot slots including the Super Multitimes Progressive Jackpot slot.