New partnerships for Oryx Gaming and Endorphina as the iGaming casino brands strengthen their brands throughout 2022. (Image from bluegurugames.com)
Two leading iGaming development companies have just revealed that they have entered into new partnerships that will allow the two firms’ casino games to reach a wider audience. Endorphina has partnered with a leading casino and sportsbook that operates in numerous markets, while Oryx Gaming has added Blue Guru casino games to its distribution program.
Endorphina has struck a deal with Sportingtech, the Platform of the Year winner at the 2021 SBC Latinoamérica Awards. This landmark deal will allow the Sportingtech to feature Endorphina’s full range of casino titles at the firm’s online casino.
The operator, which is big in markets across Europe, Africa, and LATAM, can now offer popular titles such as Wild Love, Water Tiger, 2021 Hit Slot, Magnum Opus, Book of Oil, and Joker Stroker to its customers. Endorphina, an MGA-licensed developer, currently offers a portfolio comprising over 90 titles and releases at least a dozen new games each year. The latest slot released by the firm was a 10-payline slot called Wild Love.
Established in 2009, Sportingtech is a renowned platform supplier that has offices in the UK, Malta, Ukraine, Slovenia, Bulgaria, and Portugal. It was issued a B2B license by the Malta Gaming Authority in 2020 and serves clients in Mexico, Brazil, Peru, Argentina, and Africa.
Oryx Gaming Now Offers Titles from Blue Guru Games
Oryx Gaming, a company from the Bragg Gaming Group, has also penned a new content partnership, this time with Blue Guru Games. The deal means that Blue Guru Games will now develop content for Oryx Gaming’s Blue Horn distribution program.
This aggregation platform already offers its clients content from leading developers including Peter & Sons, Arcadem, and Givme Games, and now it has Blue Guru Games creating new games primarily for the platform. The first title planned is Nemean Lion, a slot themed on a vicious monster in Greek mythology. Oryx Gaming also creates its casino content for the platform with titles such as Kings & Jewels, Fruit Lines, and Super Sevens, among its most popular titles. The developer also has a new title set for release on March 10, called Paradise Ticket, a medium variance video slot with an RTP of 95.5%.
Moves in the iGaming industry so far in 2022: A competitive industry, many iGaming software developers, aggregation platforms, and operators have already made moves to strengthen their brands in 2022. So far this year, Push Gaming entered into a partnership with Scientific Games, Playtech partnered up with NorthStar Gaming, and other firms including Spearhead Studios, Hacksaw Gaming, PariPlay, and 1×2 Gaming have all expanded via content partnership deals.
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