New content deals announced

New content deals have been confirmed in the latest major news in iGaming, involving EGT Interactive, Pragmatic Play, and Push Gaming (Image from geralt at

The iGaming industry could be best described as a ‘rat race’, as this fiercely competitive industry is full of evolving businesses that are constantly striving to attract more customers in order to maximise profits. An effective way to gain a competitive advantage is through content deals, and so, there is barely a week that goes by where there is not at least a handful of new content deals announced somewhere in the market; and this week is no different from any other. It has been announced this week that deals have been struck involving EGT Interactive, Pragmatic Play, and Push Gaming. Here is a roundup of the latest content deals that have been struck.

Pragmatic Play Teams with Online Casino and Sportsbook Giant – Deal Done with Bet365 Will Bring Tremendous New Reach

Pragmatic Play has announced that it has signed a partnership deal with British online gambling giant, Bet365. Pragmatic Play’s complete slot library will now be available for players to play directly through Bet365. This deal will see Pragmatic Play become visible to an incredible number of new players, as Bet365 operates on a global scale, with annual revenues of around £3 billion. In addition to the additional number of award-winning titles that Bet365 punters will now be able to get stuck into, they will also be treated to the incredibly popular Drops & Wins promotion that is now in its second year thanks to the leading content provider.

A Word from the Executive: In light of arguably one of the most significant deals in Pragmatic Play’s history, Pragmatic Play CEO, Julian Jarvis, mentioned how massive a brand Bet365 is, and to be associated with it, and on the same journey is incredibly important for Pragmatic Play. Jarvis believes that Bet365 will bring significant scope to the Pragmatic Play brand.

Push Gaming Expands into Ontario – Global Expansion Plan is Well On Track

The Alcohol and Gaming Commission of Ontario (AGCO) has finalised Push Gaming’s application, meaning that the gaming provider will now have access to the Canadian province that has only just recently been regulated. Canada is seen as a market with significant growth potential, meaning that this deal could be incredibly lucrative in years to come. The deal also means that players in Ontario will now have the opportunity to experience award-winning titles from one of Europe’s leading content providers.

Head of Sales at Push Gaming, Fiona Hickey, stated how Push Gaming has had its eye on the Ontario market for a while, and getting this deal over the line is an exciting moment for the brand. Hickey believes that the popularity of land-based gaming will eventually bear fruit in the online industry.

EGT Interactive Strengthens in South America – The Colombian Market of Great Importance has been targeted as the ideal partner for EGT Interactive to grab more of a hold on the region. is a household brand in Latin America and one of the continent’s leading operators. With EGT Interactive and striking a deal, it means that EGT will be visible to a notable percentage of Colombian online gamers. The Latin America operator was established and has been operating for over 3 years in Colombia, and around 7 years on the continent. provides sportsbook services, as well as an online casino.

The country manager for, Felipe Aguero, spoke of the deal, saying that the operator has high hopes following the deal with EGT, and was particularly impressed with EGT’s enthusiasm for the deal to go through. One of the main reasons was so keen to link up with EGT was because by having EGT content, the operator would gain even more diversity.

Managing Director at EGT, Ivo Georgiev, told how proud EGT is to be increasing its presence in Colombia, especially with such a well-esteemed operator such as