The hustle and bustle of the iGaming industry never slows, and it is easy to understand why. An iGaming firm that stands still is likely to go backwards.
So many brands are competing for market exposure, which makes the iGaming industry extremely competitive. In our week 7 partnership round-up, we have news of multiple new partnerships formed between iGaming developers and operators.
Pragmatic Play (as always), has announced two new deals, while other brands making moves include Swintt, Light & Wonder, AvatarUX, LeoVegas, the Bragg Gaming Group, and Atlantic Digital.
Some of the biggest news is that LeoVegas has tied up a deal with one of Italy’s most prestigious football clubs and Light & Wonder has an agreement in place for some branded ‘exclusive’ slots themed on movies and television shows.
Anyhow, read on to find out more about those particular deals and all the other partnership news that has occurred in the last week.
Catch up with previous partnership news: In our last round-up, we covered partnership deals formed by brands, including Endorphina, Wazdan, and Pragmatic Play. You can read about those in our iGaming Partnership Round-Up Week 5.
Pragmatic Play Forms Two Recent Partnerships
As ever, Pragmatic Play has been busy securing new relationships with operators in a variety of regions. This time around, the prolific iGaming developer has inked deals with Vibra Gaming, which operates in multiple LatAm markets and the Swedish-based online casino Jalla Casino.
The first of these new partnerships is with Vibra Gaming, a leading Latin American platform that is hugely popular in numerous LatAm regions. This deal brings Pragmatic Play’s wide range of slots, live casino games, and virtual sports to the Vibra Gaming platform. The developer will benefit from increased exposure in multiple LatAm regions while the online casino will see its game selection boosted by the titles offered by such a renowned iGaming developer.
The second partnership announcement coming from Pragmatic Play is the news that the firm will now provide the Betsson-owned Jalla Casino with branded live casino games. That makes it the 11th new partnership for Pragmatic Play since the start of the year. The firm has penned deals with operators in countries such as Brazil, Peru, Switzerland, and Italy in recent weeks.
2023 Pragmatic Play European Partnerships to Date
- Forbes (Czech Republic)
- BetPoint (Italy)
- Grand Casino Bern (Switzerland)
- Pasino.ch (Switzerland)
Light & Wonder Seals a Couple of New Partnership Agreements
The leading slot game provider, AvatarUX is continuing its partnership with Light & Wonder, another top-notch game development studio. The former will continue to provide the latter with its latest innovative casino releases. Those games will become available on Light & Wonder’s Opengaming platform and thus make them available in markets AvatarUX does not have direct access to. One of the most exciting markets the firm’s games will now appear, is in the rapidly-growing US market.
AvatarUX is a game development studio that has been active in the industry for several years and has launched numerous innovative slot games during this time. Some of the popular titles developed and launched by AvatarUX include WildPops, TikiPop, and HippoPop, all of which feature the company’s signature game mechanics and design. AvatarUX is also known for its partnerships with other game developers and online casino operators, which has helped to expand its reach and make its games available to a wider audience.
The second partnership deal announced by Light & Wonder is an agreement with Atlantic Digital. The latter, like AvatarUX, will now get to enjoy the exposure brought by Light & Wonder’s Open Gaming platform. Atlantic Digital has a range of upcoming slots planned for release that are exclusive branded slots themed on popular television shows and movies. It is unclear at this point what those brands are, but we should start seeing these slots released in the coming weeks and months.
LeoVegas and Inter Milan Partner Up
LeoVegas Group, a leading mobile gaming company that most of you will have heard of, has announced a new global partnership with Inter Milan, one of Italy’s most successful soccer clubs. The partnership will see LeoVegas become the official betting partner of Inter Milan, with the LeoVegas brand being prominently featured at the team’s home games, on the club’s website and social media channels. The partnership is aimed at increasing LeoVegas’ brand visibility and market reach, while also providing Inter Milan fans with a unique betting experience.
You can read our LeoVegas Casino review here – where you will find out all you need to know about an online casino that regularly receives industry awards for its continued excellence.
More iGaming Partnerships
- Light & Wonder / AvatarUX
- Light & Wonder / Atlantic Digital
- LeoVegas Group / Inter Milan Football Club
- Swintt / Bragg Gaming
Swinnt Enters into an Agreement with the Bragg Gaming Group
Swintt, a casino game provider, has entered into a partnership with Bragg Gaming Group, a B2B online gaming technology platform company. The partnership is aimed at expanding Swintt’s market reach and increasing Bragg Gaming’s portfolio of casino games. That means players on Bragg-owned platforms will now have access to over 150 titles developed by the iGaming content developer. That includes everything from classic slots to modern video slots containing innovative bonus features, amazing graphics, and entertaining gameplay.
By the way, you can find out more about many of these developers via our iGaming software providers page. Our reviews explain the reasons each provider stands out, where you can play their games, and what bonuses you can grab that you can use when playing at online casinos.
Leave A Comment