SoftSwiss rebranding plans have been announced and will take effect next month. Why change? & What does this mean for the brand’s future? (Image from softswiss.com)
iGaming giant SoftSwiss has taken more strides in becoming the leading software developer as well as sports betting and iGaming aggregator! Its latest plans are for the company is to undergo a visual rebranding to further strengthen its grip on the market; a brand identity change set to go live from July 2021 which earmarks a new chapter in the SoftSwiss legacy.
Over the last decade the vast experience accumulated from facilitating software solutions to the market, along with the ever-growing reputation as an innovative and revolutionary Gaming software developer, contributed majorly to the input and result of the new brand identity.
The logo recently received a modern update in keeping with the expansions and success happening across all business levels the firm operates. The SoftSwiss brand name remains the same, so we are not looking at the complete rebranding project we saw with GVC Holdings which changed its name entirely to Entain.
In the case of SoftSwiss, the logo is now changing. The text now appears in bold capital letters on company marketing materials and news releases. In terms of expansions, SoftSwiss has made some exciting acquisitions to their extensive portfolio. This not only includes their online casino platform but also on their sportsbook.
Crypto casino and affiliate management platforms are growing rapidly, and not forgetting to add to their hugely successful and award-winning game aggregator packages as well with more than 11,000 games from almost 8- software providers spread across video slots, bingo, virtual sports betting, live casino game, and virtual table game developers, and it is continuously brining in new deals with new brands, and the most recent partnership announcement was with Gamzix!
A Word From The Founder & Softswiss Management
Founder of SoftSwiss, Ivan Montik was proud of how far the company had progressed over the last 10 years. The team started off small and has grown much larger, to his astonishment, with the company now employing around 700 of the very top professionals in the industry working across offices in Belarus, Malta and Poland. Since its launch back in 2009 SoftSwiss has experienced many lessons which brought much success in becoming an internationally reputable iGaming brand that continues to grow, with this latest development in brand identity the next step in the company’s evolution. Montik believes that the new identity will reflect in the company’s idea to strive for innovation and development with the ability to communicate clearly through a unified brand identity with current and prospective clients.
SoftSwiss will roll out its new brand identity starting from 1st July 2021 and will look to continue to set the standard in the iGaming market with the primary focus on delivering the most reliable and secure solutions to its entertainment clients and businesses.
What Does This Mean For SoftSwiss’s Growth?
The rebranding should not have a major effect on the current accelerated growth of SoftSwiss which currently boasts over 5 million Euros in bets every month! The platform will continue on its growth path with the addition of a recent MGA license package now available via its sports and online casino aggregator platforms. It is also one of the number one platforms for cryptocurrency, which is an area that has continued to grow, especially during the recent crypto bull run. With the slow burn off with some of the major cryptos, there may be a slight drop in cryptos popularity, but as SoftSwiss has its fingers in so many pies thanks to an excellent management team with a clear vision for the future, the brand will grow in other areas giving its bottom line market resilience!
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