Amazing news as SoftSwiss reports 5 billion Euros in bets coming from operators! How did this Austrian aggregator become an industry force? (Photo by Mufid Majnun on Unsplash)
One of the fastest-growing casino aggregators Softswiss reports 5 billion Euros in bets went through casinos and sportsbooks using its platforms.
In March the firm was already in the 4 billion Euro zone in March 2021 but in the space of 2 months, and a testament to just how fast the brand is growing, SoftSwiss and the brand’s using the platform are experiencing high sign-up rates and plenty of gambling activity. Also, a marked rise in crypto betting, most likely because of the recent bullish virtual currency market, and the recent addition of the MGA white label casino and sport betting aggregator solution. However, setting let us set aside recent developments, and focus on the accomplishments of SoftSwiss so far to reach such dizzy heights?
One of the reasons behind the success story of this casino platform brand is that it offers user-friendly web designs that work on both desktop and mobile devices via a web browser. The casinos look attractive, are super easy to navigate, and have all kinds of menu and game filters. For example, you can choose which software provider to sort games by, and with a list over 70 available for operators to showcase at their casinos, the overall experience is one of the most diverse!
With this many software providers, SoftSwiss offers casinos the chance to showcase up to 11,000 games; a number that has risen from 10,000 around a year ago thanks to new partnerships with game developer brands. Some big names joining the platform recently include Fazi, PariPlay, and Playson who join the likes of Evolution, Microgaming, Playtech, Play’n Go, Pragmatic Play, iSoftBet, and a whole host of other well-respected names!
Recent Growth Overview: SoftSwiss reports that the recent jump to 5 billion Euros is because of an increase in promotional activities on the crypto market, the overall growth of crypto’s popularity as of late, and the remarkable landmark achievement of gaining an MGA license!
Maltese License is a Catalyst Behind the Marked Rise
As SoftSwiss clearly has its casino platform in order, the sports betting and iGaming aggregator’s next step to success has always been to attract operators from new markets. Since the Austrian online gaming software developer began operations back in 2008 it has always been associated with the Curacao eGaming license, which has lower fees to gain the Caribbean Island’s Antillephone validation.
Couple this SoftSwiss’s out-of-the-box, user friendly, and immensely diverse online casino platform and well-informed sportsbook, it came as no surprise that SoftSwiss quickly attracted the attention of investors, entrepreneurs, and casino operators looking for a new platform for their brand. The SoftSwiss platform is also already configured for Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia, and Greece online gambling authorities.
To bolster it already incredible list of licensing authorities attached to the SoftSwiss aggregator platforms, the company gained a Malta Gaming Authority (MGA) license. It is considered as one of the crème de la crème licenses to pass due to strict laws that pertain to financial, security, fairness, and anti-money laundering laws laid out under EU laws!
MGA Online Gambling Solution: Since SoftSwiss gained\ its MGA license, existing and new operators have signed up to the aggregator’s MGA white label solution!
When Will SoftSwiss Go for the UKGC License?
The UK is one of the largest sports betting and iGaming markets in Europe, and it only makes sense that SoftSwiss targets the UK market next seeing as it has most of Europe’s most important licenses already! That said, the firm may be discouraged after a recent hike in licensing and applications fees for all new gambling firms, land-based or online, looking to enter the UK iGaming and sports betting markets.
UK players do not have access to casinos under the SoftSwiss platform although many can easily offer UK players access via crypto, and some do – although as a matter of policy SoftSwiss discourages any operator using its platform to target UK players, it is invariably down to the operator to monitor where its members are from.
On top of this, a large number of software providers like Vivo Gaming and TVBet live casino providers do not hold UKGC licenses so not every game would be available in the UK. That said, the UKGC does support crypto which is another area SoftSwiss excels in.
Is the US market a possibility? Better still, it could all out and join firms like SkillOnNet’s PlayOjo and the LeoVegas brand in the US! With the way SoftSwiss is continuously scaling its platform, proven by the shear rise in bets, the US does not seem out of the question!
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