iGaming Strategic Partnership Round Up

Our iGaming Strategic Partnership Round-Up brings you news of content deals by Push Gaming, Synot Games, and Relax Gaming (Image from Sora Shimazaki at pexels.com)

As another busy week in the iGaming ends, we thought we would sum up some of the content partnership deals that have been agreed in the past few days. Software development companies always look at ways to expand the reach of their casino content and forming agreements with operators and aggregators is one of the best ways to do this.

In this report, we will bring you news of Synot Games expanding into the Maltese and Swedish iGaming markets, Relax Gaming agreeing to a deal with Lottoland, and Push Gaming strengthening its position in Romania. This is just a handful of the deals agreed in the past week, but also some of the biggest.

Synot Games to Feature on Casino Room in Malta and Sweden

In an arrangement that allows Synot Games to make its debut in the Maltese and Swedish online gambling markets, the firm has agreed to an integration deal with Relax Gaming, which means its games will now feature at Casino Room. An online casino operated by Ellmount Entertainment, Casino Room is an online casino that provides slots, live games and more to players in Malta and Sweden.

Players at Casino Room can now enjoy the full collection of titles developed by Synot Games, including flagship titles such as Respin Joker, Tiki princess, and Fruity Gold81. Casino Room will also have access to all new games developed by the firm as and when they are released.

Relax Gaming Expands via Deal with Lottoland

Aside from that agreement with Synot Games, Relax Gaming also penned a strategic content agreement with Lottoland, an online lottery and casino platform that operates in various markets, including Australia, the UK, Italy, South Africa, India, Ireland, and Gibraltar. That agreement means that Lottoland will now provide its customers with Relax Gaming’s full portfolio of casino games. On top of that, Lottoland also has access to the games developed by over 50 of Relax Gaming’s aggregated partners.

Relax Gaming is a renowned development company and aggregation platform that has developed some fantastic titles. The winner of the CasinoBeats ‘Slot of the Year’ in 2021, Money Train 2 is a great example of the quality that the firm consistently develops. Other popular titles include Temple Tumble, Mega Mine Nudging Ways, and Snake Arena.

Push Gaming Pens Similar Deal with Superbet

Already holding a strong position in the Romanian online casino market, Push Gaming has now strengthened further with a content deal with Superbet, an online sports betting and casino platform. Superbet and its customers now have access to the full range of casino content developed by Push Gaming. The firm has created many successful video slots over the years including Jammin’ Jars 2, Fire Hopper, and Bisan Battle.

Push Gaming achieved ONJN certification in 2021 and since then has formed several content partnerships with leading operators in Romania. This latest deal allows the firm to hold a strong footing in a market that is continually growing.