William Hill Closing Brands

Looking to see which 3 William Hill casino brands will stop accepting new players today? Eurogrand, William Hill Casino Club & 21Nova brands! (Images from williamhillplc.com)

From today, 3 William Hill casino brands will cease to accept new members in preparation to close the online establishments for good. William Hill’s European assets were recently the focus of a buyout by 888 Holdings PLC, and we are fairly certain the consolidation of these 3 WH brands has something to do with the acquisition deal.

The 3 casinos in question are the Eurogrand, William Hill Casino Club and 21Nova. The official statement from an email sent to all those connected to the casino trio is that the brand wants to focus on streamlining and then building its William Hill and Mr Green brands. In other words, there is no need for multiple brands for the online gambling business side of things.

The statement also mentioned that this was the only planned change to the online casinos and sportsbook verticals under William Hill. Specifically, the newsletter/PR email mentioned that there are no more plans to streamline the William Hill PLC operator online casinos and sportsbooks further than closing these 3 brands.

It is fairly common for operators to own several casino brands in order to offer different themes and attract different customers. Effectively, having many themes can widen the operator’s overall customer base across all brands. However, and perhaps, William Hill and Mr Green are big enough already, Consequently, the bigwigs in charge obviously feel confident that there is no need for the additional baggage as well as marketing that goes with the Eurogrand, William Hill Casino Club and 21Nova brands. Also, the 3 brands are regulated under the UK Gambling Commission, Gibraltar licensing, and Malta Gaming Authority, which must come at additional costs to add to the operator’s existing licencing. However, surely this is not a brand that needs to focus on cutting costs, so why the change?

We can reasonably assume that the entire online casino operation is now under the hood of 888 Holding’s purchase of William Hill’s non-US assets. That means 888 is probably looking to consolidate the brand quickly to make management more efficient. Its own 888 Holding’s casino brands are also spread out in the same way, but there does not seem to be any consolidation going on over on this side of the business as 888 Casino and co looks to thrive alongside its new William Hill and Mr Green partner brands.

Sign Up to a new William Hill PLC Casino: We fully expect players to move over to the William Hill and Mr Green casinos. If you want a new welcome bonus, just check with support to make sure this is ok as you used to be a member of another William Hill Casino.

Players Can Have Until 24 January to Deposit & Withdraw

On 26 November William Hill already removed its marketing materials for the brand while it is from today that the players will not be able to register a new account for the 3 brands earmarked for eventual closure. From here on out, existing members of Eurogrand, William Hill Casino Club and 21Nova brands will still be able to deposit or withdraw up until 24 January 2022.

What happens on 24 January 2022? Reading between the lines, the Eurogrand, William Hill Casino Club and 21Nova casinos will finally close up shop and come offline. Players will need to withdraw all funds from the casino for an easy route to get their casino balance back. Otherwise, it could be a long-winded process of having to write to the operator.