On 12th June 2025, the SBC Awards Europe announced 39 award winners. For casino players, the awards featured winners you’ll likely know well if you are an iGaming enthusiast. Games Global, BGaming, Relax Gaming, Evoplay, and Soft2Bet.
Table of Contents
All SBC Awards: We cover a few key award ceremonies here on Casinoplusbonus—only the ones we trust. SBC is one of those. You can backtrack and find past SBC awards via our SBC Awards – All Winners Lists guide.
About the 2025 SBC Awards Europe
The event took place in the sunny Mediterranean climate of Malta at the Hilton Hotel in Saint Julian’s. There were a total of 400 guests, along with a long list of judges who were experts in the industry. Stuart Baker, Group Director of Sportsbook Products, BetConstruct, Ebbe Groes, the CEO of EveryMatrix, Brian Christopher, Creator & CEO, BCSlots, and a handful of other well-known industry leaders.
Attendees included brands we know well here on Casinoplusbonus, such as Pragmatic Play, Evoplay, BetGames, Sportradar, BetConstruct,m AvatarUX, Swintt, and Relax Gaming, to name a few.
The Award Winners List
We’ve divided all 39 accolades into categories provided by the SBC Awards ceremony for Europe. As we are writing this awards list for the benefit of those who play online casino games or place sports bets, we placed the Game & Developer Awards, Supplier Excellence, and Rising Star at the top of the pile. We hope you agree, these categories are the most relevant and exciting for real players.
Game & Developer Awards
The Game & Developer Awards are some of the most interesting parts of the event if you are a regular online casino player. In particular, if you enjoy playing slots and pokies. For Relax Gaming, it was an awe-inspiring event as the software provider took down two award wins. One is due to the game developer’s Powered by Relax Gaming aggregator that supplies operators with games from a variety of software providers—the other thanks to its online slot title, Ancient Tumble.
| Award | Winner |
|---|---|
| Game of the Year (public vote) | Ancient Tumble by Relax Gaming |
| Award | Winner |
|---|---|
| Game Mechanic/Feature of the Year | Omnigame |
| Award | Winner |
|---|---|
| Best Exclusive Game Partnership | BGaming |
| Award | Winner |
|---|---|
| Game Music / Soundtrack | Mascot Gaming |
| Award | Winner |
|---|---|
| Game Aggregator of the Year | Relax Gaming |
| Award | Winner |
|---|---|
| Game Design & Art Direction | Evoplay |
Supplier Excellence
When we bet on sports or play online casino games, we have the suppliers to thank. Above, Relax Gaming is an example of a supplier via its aggregator platform. We also have full casino aggregators to thank for exciting gaming platforms, such as Soft2Bet, which picked up two awards. Another notable name is Games Global, well-known for its jackpot slots and pokies.
| Award | Winner |
|---|---|
| Sportsbook Supplier of the Year | OpenBet |
| Award | Winner |
|---|---|
| Acquisition & Retention Partner | Soft2Bet |
| Award | Winner |
|---|---|
| Industry Innovation of the Year | Soft2Bet |
| Award | Winner |
|---|---|
| Casino Supplier of the Year | Games Global |
| Award | Winner |
|---|---|
| Live Betting Product | Oddin.gg |
| Award | Winner |
|---|---|
| Sports Data Product | Sportradar |
| Award | Winner |
|---|---|
| Platform Provider of the Year | BetConstruct |
Rising Star (Supplier)
Fresh meat in the iGaming industry is always great to see. Even though there are over 200 software providers out there, with approximately 120 of them being mainstream game developers, it’s always great to see new brand names emerging onto the online casino gaming scene.
| Award | Winner |
|---|---|
| Rising Star in Casino (Supplier) | Octoplay |
| Award | Winner |
|---|---|
| Rising Star in Sports Betting (Supplier) | BETER |
Key Operators & Affiliates
The operators and affiliates behind your favourite online casinos and sportsbooks play a vital role in shaping the iGaming experience. From innovative marketing campaigns to all-around operator excellence, this category celebrates those who continue to raise the bar. Betsson Group stood out this year, not just for its operator performance but also for its affiliate program, while Novibet and Casumo were also in the spotlight.
| Award | Winner |
|---|---|
| Casino Operator of the Year | Betsson Group |
| Award | Winner |
|---|---|
| Sportsbook Operator of the Year | Novibet |
| Award | Winner |
|---|---|
| Best Affiliate Program | Betsson Group Affiliates |
| Award | Winner |
|---|---|
| Marketing Campaign & Sponsorship of the Year | 1xBet |
| Award | Winner |
|---|---|
| Marketing Campaign & Sponsorship of the Year | 1xBet |
| Award | Winner |
|---|---|
| Rising Star in Casino | Casumo Services Limited |
Innovation & Responsible Gaming
Another topic we strive to cover here on Casinoplusbonus is responsible gambling. In fact, if you didn’t know, we have a guide that covers both bankroll management and responsible gambling before leading you deeper into these topics. This year’s SBC Event has garnered recognition for Bragg Gaming, a software provider and platform delivery expert in the online gambling industry, for its responsible gaming efforts.
| Award | Winner |
|---|---|
| Socially Responsible Initiative of the Year | Bragg Gaming |
| Award | Winner |
|---|---|
| Operator Innovation in Gaming | Novibet |
Leadership & HR
It’s not just brands and products that make the online gambling industry tick. It’s also the leaders behind them. This category rewards individuals and companies that are setting examples in management, team leadership, and workplace culture. From forward-thinking marketing heads to inclusive employers, these awards give recognition to the people making iGaming a better industry to work in.
| Award | Winner |
|---|---|
| Leader of the Year | Bilyan Balinoff (Vegas Legends) & Jovana Popovic Canaki (iGP) |
| Award | Winner |
|---|---|
| Manager of the Year | Pierre Pulis (Head of Marketing, BETBY) |
| Award | Winner |
|---|---|
| Employer of the Year | Alea |
Affiliate & Compliance
Affiliates like us here at Casinoplusbonus are the bridge between players and platforms. Additionally, compliance partners ensure that everything runs smoothly behind the scenes. These awards shine a spotlight on the best in affiliate marketing, payments, and player safety. With Casino Guru and Flashscore leading the way in affiliate impact, and Mindway AI continuing to raise standards in compliance, this was a well-rounded set of winners.
| Award | Winner |
|---|---|
| Casino Affiliate of the Year | Casino Guru |
| Award | Winner |
|---|---|
| Sports Affiliate of the Year | Flashscore |
| Award | Winner |
|---|---|
| Compliance & KYC Partner of the Year | Mindway AI |
| Award | Winner |
|---|---|
| Payment Solution of the Year | Payhound |
Casinoplusbonus Opinion
We have always enjoyed SBC awards events, and we agree with many of the award winners voted for by the experienced panel of judges. The highlight of this event has to be the double award winners—Soft2Bet, an aggregator platform used by online casinos reviewed here on Casinoplusbonnus, including Alf Casino, AllRight Casino, and Boa Boa Casino.
Also, Relax Gaming, which now has yet another award under its belt. Previous accolades picked up by Relax Gaming including the Online Slot of the Year award for its Money Train 4 pokie game and the Product Launch of the Year award for its Dream Drop progressive jackpots at the EMEA Global Gaming Awards 2024.
If you’d like to see the full list of award winners from the SBC, as well as other award events, such as the EGR Awards, Global Gaming Awards, and International Gaming Awards (IGA), then please head over to our Online Gambling Awards Events page.
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