Looking for a bitesize iGaming news roundup? Novomatic, Pragmatic Play, Novomatic, NetEnt & Red Tiger + Endorphina & BetSoft! (Image from betsoft.com )
It’s only mid-July ladies and gents, and the big brands have been making a noise on the iGaming grapevine and newswires with awards and partnerships beefing up their reputations.
Below we bring you a bitesize iGaming news roundup covering award nominee news as a follow-up to the previous SBC 2022 Barcelona shortlist report, a Novomatic award, and new partnerships for BetSoft, Endorphina and Pragmatic Play. The aim is to give you a bitesize roundup of what’s happening with some of our favourite brands.
BetSoft + Endorphina Peppermill Casino Partnerships & Award SBC Awards Shortlist
Our media partner, and one of our fav video slot providers, Endorphina has made its way onto the SBC 2022 shortlist for the ‘Employer of the Year’ award. The brand will be up against the likes of Ezugi, Playtech, SOFTSWISS, Genesis Global, Aspire Global, Betsson, Gamomat, and last year’s winner Hero Gaming. This particular award falls under the Operator & Supplier Awards section which also contains the ‘Leader of the Year’ award.
If Endorphina wins the ‘Employer of the Year’ award, the brand can add this to its current haul, which includes the ‘Rising Star In Baltic Online Casino Technology 2022 (B2b)’ from the Scandinavian Gaming Awards (BSG Awards) 2022 + ‘Developer of the Year’ from the SPICE India Awards Ceremony 2022.
In more news, the Endorphina casino game developer brand partnered with the Peppermill Casino brand. Just recently the same casino signed up BetSoft which we found out courtesy of an announcement by Head of Account Management at Betsoft Gaming, Anna Mackney, on 4 July. Peppermill Casino is a casino that operates out of Belgium under a Belgian Commission Des Jeux De Hasard (BCDH) licence.
Lohith Chittajallu Comment: Endorphina’s Sales Manager said of the deal “At Endorphina, we are always happy to welcome new partners into our family. This time, we have achieved this milestone by linking up with one of the most innovative brands in the iGaming Industry – Peppermill Casino”.
NetEnt & Red Tiger Supabets South Africa Partnership
The Supabets Gaming Group has been in business since 2008 and currently provides iGaming and sports book services in South Africa Zimbabwe, Ghana and Tanzania. With over a decade and a half of experience, the brand’s understanding of the African online gambling market has helped build a solid rep across the 4 iGaming and sports betting markets.
Simply by doing honest business, Supabets integrity in the world’s fastest-growing economy, the continent of Africa, is now attracting big names, and they don’t come much bigger than NetEnt and Red Tiger. Both are serial award-winning software providers under the helm of another serial award-winning brand name – Evolution. Now the deal is confirmed, Supabets.co.za will now feature 175+ video slots and table games from NetEnt and Red Tiger.
Looking at the sportsbook and casino, slots fall under the ‘Instant Game’ section. Yggdrasil, NetEnt, Red Tiger, Habanero, Playpearls, Spinomenal, and AGT Software all contribute. I can additionally see Pragmatic Play bingo and scratch titles as well as live dealer games from Evolution, BetGames, and Pragmatic Play Live. Also, Playgon and AGT feature live dealer games at the casino.
Endorphina Awards 2022: If Endorphina wins the ‘Employer of the Year’ award, the brand can add this to its current haul, which includes the ‘Rising Star In Baltic Online Casino Technology 2022 (B2b)’ from the Scandinavian Gaming Awards (BSG Awards) 2022 + ‘Developer of the Year’ from the SPICE India Awards Ceremony 2022.
Pragmatic Play Forms Yet Another Latam Partnership
This year alone, the Pragmatic Play brand boasts 25+ Latam partnership deals across its video slot, live casino, bingo, and virtual sports verticals. That’s an impressive feat in just one region. And this doesn’t include the multiple partnerships across MGA licenced casinos or the brand’s push into Africa.
In the latest Latam deal, Pragmatic Play has partnered with Micasino.com in a deal that brings the software provider’s Slots + Live + Virtual Sports verticals to the online casino and sports book entity. It is the third deal of its kind in the Latam region this year in which 3 verticals have immediately gone live via a single partnership deal. Other alike deals were made with La Troya Hipica in Venezuela and Slots Del Sol operating out of Paraguay.
There have also been multiple expansions in the region adding live casino to an existing video slot deal with Rushbet.co Colombia. Bingo on top of slots and live games with VIP 365 In Peru. Video slots on top of live casino with Bet7k in Brazil, and Bingo on top of video slots at Facilitobet in Venezuela.
Novomatic – Most Valuable Austrian Brand Says Austrian Brand Value Study 2022
Novomatic, which operates in conjunction with Novoline, had some great brand image-boosting news at the begging of this month. It is now known as one of the ‘Most Valuable Austrian’ brands. And this is not courtesy of an iGaming awards event but instead an official ‘Austrian Brand Value Study 2022’. The brand made it to second place on the country’s list competing against every other industry in the country, so in short, that is one hell of an amazing feat!
Who was the winner? Well, it’s tough to compete with the Austrian super brand Red Bull. It would take some doing for Novomatic to get past Red Bull. Check out the full story here.
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