Optimove eBook Explains Why Responsible Gambling Tools Help Long-Term Growth

A look into why responsible gambling tools are essential to casino players and operators – Optimove blog, book & ebook support the theory! (Image by Tumisu from Pixabay)

Here at Casinoplusbonus, we have always been advocates of responsible gambling tools used by online casinos. My theory is that a casino that offers tools to help you gamble responsibly is more trustworthy than one that doesn’t, and a recent blog and eBook by Optimove supports this.

Why? The theory is that operators offering these tools put their members’ user experience over profits. I.e., the casino is not trying to make you lose as much as possible and profit from it.

It just so happens I recently came across a blog by a company called Optimove that covers responsible gambling. Its theory is that an online gambling platform offering tools to help and advise its members to gamble more responsibly positively impacts long-term growth. It just so happens this supports my theory on the topic.

My Opinion on Responsible Gambling Tools

In my opinion, a casino that offers tools that help you set limits on deposits, bets, and losses shows that the operator cares about its customers’ well-being.

On top of this, self-exclusion and cooling-off periods are another feature that helps build trust between player and the casino. That’s precisely why our step-by-step guide to creating your best online casinos shortlist includes responsible gambling to find a gambling entertainment platform that suits you. FYI – here is our step-by-step best online casino guide.

Check out the final step in the guide – ‘Tools to help you gamble responsibly’. Within the content, it also mentions that online gambling platforms usually provide a ‘responsible gambling’ page in the footer. I mention this because you are looking for responsible gambling tools and a responsible gambling page explaining how to gamble responsibly.

Moreover, every online casino review written by one of the Casinoplusbonus team will mention which responsible gambling tools are available in the ‘pros and cons’, ‘licensing’ and/or ‘customer services’ sections of the review, and sometimes we also include this info in the FAQ section. If you would like an example of how we add this information into each review, check the table below covering ‘Casinos with Responsible Gambling Tools’. Each online casino platform mentioned here has a full review with the topic of responsible gambling available covered.

Responsible Gambling Pages: A casino’s responsible gambling page usually advises where to find help from professional non-profits dealing with gambling addiction—for example, Gambleaware, which also provides a free self-assessment list to help spot possible signs of problem gambling.

Optimove’s Theory on How Responsible Gambling Supports Growth

One of the key points made by Optimove is that rather than losing profits by not allowing players to limit how much they spend or lose; operators can build more sustainable growth by including these tools. This is my interpretation of how to sum up its blog and eBook.

• Regulatory Implications: When found guilty of enabling problematic gambling, operators could face severe punitive actions, including hefty fines and the revocation of licenses.
• Negative Brand Image: For operators, failing to address gambling issues can tarnish their reputation and erode customer trust. This can have a lasting impact, making it difficult to rebuild the brand’s value and credibility.
• Employee Fallout: Handling cases of risky gambling behaviours can lead to emotional strain and burnout among staff. This, in turn, results in poor mental well-being, disengagement, and a high rate of employee attrition.

The key point here from a player’s perspective is the ‘negative brand image’. As mentioned, an online casino that gains customer trust by offering the tools to help prevent their members losing more than they can afford is one that that is looking to build a positive brand image.

Although, it is worth noting that not offering tools to help players gamble responsibly doesn’t mean a casino is not also looking to build a positive brand image. It could just be that the casino has not yet realised the value of offering these tools. And this is exactly what the Optimove blog and eBook is trying to explain to operators.

Casinos with Responsible Gambling Tools

Opimove eBook and Blog: Visit the Optimove responsible gambling blog and eBook here. Now, everything in this news piece is my interpretation of the content provided by Optimove. My advice is to look at yourself and form your opinion on the topic. Also, feel free to leave your thoughts on this topic in the comments below.