‘After NOVOMATIC Africa announces a shift in management personnel. See how the company looks poised to conquer the African iGaming market!’ (Photo by Carl Raw on Unsplash)
NOVOMATIC Africa is looking to improve services, support systems and product placement in the African markets by restructuring its management personnel. Starting June 1st 2021, the roles of Managing Director NOVOMATIC Africa will be resumed by Muriel Loftie-Eaton, Sonya Nikolova, and also Alexander Merwald. Nikolova is leading sales while also has the responsibility of CEO and also in Africa. Loftie-Eaton is standing in as CFO, while the CIO is Alexander Merwald, and will also be in charge of the NOVOMATIC Group Mergers and Acquisitions. All this was made official on the Novomatic website in a recent press release and will help the firm focus its efforts on growing countries like South Africa.
NOVOMATIC AG welcomed Sonya Nikolova back in 2016. She took up a senior post on the Global Sales team. She came to the company with experience in Industrial Engineering and Management. On top of this, she has a wealth of experience in senior executive roles within the iGaming and sports industry. Her knowledge and experience will be an asset to management and operations at NOVOMATIC AG and this will shine through to the benefit of the customers.
Sonya Nikolova, CEO NOVOMATIC Africa, has signalled her intent for the company and given us an idea of the approach that she intends to take. She understands that with her role comes great responsibility for all involved with the company.
She went on to compliment the company, stating that this is a great firm to work for and she is honoured to be involved. Sonya expressed a high level of confidence in the company product and believes that the company has what it takes to succeed.
Muriel Loftie-Eaton Experienced & Qualified For the Role!
Muriel Loftie-Eaton has worked with NOVOMATIC since 2017 and comes with a chartered accountant qualification. Initially, Muriel was a business consultant as well as a partner before eventually become part of the board of Directors in 2020. She has extensive knowledge of the industry as she was previously working for close to 10 years with HCI, the parent company of Tsogo Group.
Of the 3, NOVOMATIC AG’s longest-serving member is Alexander Merwald – he has been involved since 2012. Back then, he headed for the firm’s M&A department. Merwald achieved a degree in Finance and before linking up with NOVOMATIC, he was a financial advisor in the corporate sector. There is no doubt about the value that Alexander Merwald offers the business with a particular focus on the expansion of the Groups operational gaming segment across the region.
Gary Chapple and Gordon Cameron will move on and NOVOMATIC would like it to be said that they are very grateful for the contribution from both of these professionals. The former executives have been nothing short of excellent during their time with the company.
One of the World’s Largest Tech Producers & Operators!
The NOVOMATIC AG Group is one of the world’s biggest gaming technology producers and operators. They boast an impressive 21,000 staff on the payroll and have been going since 1980. They are located in almost 50 countries but have direct relations with 90 countries to which they export their high-tech electronic gamic gaming equipment to. Since being founded by Professor Johann F. Graf, the group now excels in the market by operating 214,000 video lottery terminals as well as gaming terminals in almost 2000 gaming operations.
NOVOMATIC offers a well-varied Omni-Channel Product portfolio to all of its clients and this enables them to be extremely active within the gaming industry. They have a well-diversified product range including land-based gaming products, management systems and services, cash-flow management, online gaming solutions and also, they are involved with sports betting.
South African iGaming Focus
The South African gaming industry has been influenced by NOVOMATIC for over 20 years. Their products have had an incredible success rate all over the continent. In particular, NOVOMATIC is recognised for their high-spec designs, enticing gameplay, reliability and quality of the highest level. Both gaming operators and players are equally complimentary of the products and services on offer.
The company is increasing its footprint across the continent by delivering gaming products and services across South Africa and several other countries, while at the same time looking for expansion in countries such as Namibia and Eswatini. The Limited-Payout-Machine market is prominent throughout many countries in Africa, but it is also equally important to keep branching out and strong holding their position in the market.
The latest news of structural and personnel changes in management is an indicator that the company is going face to face with any challenges they are facing in the domestic business environment, also changing the dynamics of the company which will lead to stronger customer relations.
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