Pragmatic Play, Inspired, Leap, Playtech and More Forge New Partnerships to strengthen market positions in the iGaming industry! (Image from Andrea Piacquadio at pexels.com )
The ambition to grow, expand into new markets, and increase brand awareness is as strong as ever in the iGaming industry. Just days after we revealed that firms including Endorphina and Oryx Gaming had completed strategic content partnerships, several others including Pragmatic Play, Playtech, Inspired Gaming, and Leap Gaming have forged similar content partnership agreements!
Leap Gaming has agreed on a partnership with Playtech that will strengthen the market position of both firms. Inspired Gaming penned a similar deal with GAN Limited that will allow the firm to enter the Michigan iGaming market, and Pragmatic Play has partnered with Beyond Gaming.
A Milestone for Leap Gaming
Declared a significant milestone for the future of Leap Gaming, the firm revealed it has teamed up with Playtech, which will result in its titles reaching audiences in a variety of regulated markets. While this connection has obvious benefits for an up-and-coming developer in Leap Gaming, Playtech reaps some rewards too.
The leading iGaming firm, which has been the subject of takeover bids from Aristocrat and TTB in recent months, can now offer some of Leap Gaming’s most successful titles across its partnering platforms in regions all over the globe. EuroLeague Instant Legends, Football Streak, and NASCAR Streak are just a handful of the titles that have earned Leap Gaming the plaudits over the years.
Inspired Extends US Footprint via GAN Partnership
Michigan has become the latest US state that has access to the excellent portfolio of casino games from Inspired Entertainment. Following a content partnership deal with GAN, a leading casino aggregation platform that serves the US, casino operators in the state can now provide players with Inspired’s content. Inspired marked their entry into the US iGaming market back in December when they forged a partnership with the leading operator, Rush Street Interactive. That allowed the casino development company’s titles to feature in several regulated US markets such as New Jersey and West Virginia.
BeyondPlay Multiplayer Software to Feature Pragmatic Play Titles
Probably the most interesting partnership is the one inked by Pragmatic Play and the B2B start-up BeyondPlay. Still waiting for licensing and certification, BeyondPlay has developed a multiplayer software wrapper that lets players team up, combine stakes, and play via a multiplayer mode when enjoying video slots.
This software will debut on the LeoVegas Group of online casinos, and with Pragmatic Play entering the frame, it means that BeyondPlay can offer multiplayer experiences on games developed by the 2021 SBC Awards Slot Developer of the Year.
This innovation is something that could take the iGaming industry in yet another direction. Players can interact as they work together to beat the online slots they play. Players can share winners, split stakes, and enjoy a heightened experience never seen before at the online casinos.
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