SOFTSWISS to Build Alfa Romeo Live at SiGMA Central Europe; Soft2Bet Expands Content; N1 Partners Brings Motorsport Theme to Rome.
SiGMA Central Europe 2025 in Rome is shaping up to be one of the most memorable iGaming industry events of the year, with major players preparing extraordinary experiences that go far beyond traditional exhibition booths. From live automotive assembly to strategic content partnerships and motorsport-themed networking hubs, attendees can expect innovation and entertainment at every turn.
SOFTSWISS is Giving Away a Live Sports Car Build and an Industry Milestone
In what promises to be an industry first, online gaming technology provider SOFTSWISS is taking celebration to unprecedented levels by assembling a complete Alfa Romeo 4C Launch Edition live on the expo floor at Stand 4015. This ambitious three-day spectacle marks the company’s launch of its 100th iGaming brand in 2025 and represents the first time a full vehicle has ever been built at an iGaming exhibition. Which brand it is, who knows? SSOFTRSWISS casinos are well known for their desktop- and mobile-friendly gaming platforms, powered by top-tier software providers.
Professional mechanics will transform the booth into a working pit-stop-style workshop, with attendees able to witness and even participate in parts of the assembly process. The completed sports car will be gifted to the SOFTSWISS client behind the 100th brand milestone, with a ceremonial presentation scheduled for November 6 at 13:00 CET.
According to Olga Resiga, Chief Business Development Officer at SOFTSWISS, the car symbolizes more than just spectacle. The live assembly demonstrates parallels between racing technology and the company’s own systems architecture, including real-time analytics, scalable platforms, and automation capabilities.
The choice of a sports car reflects the values of precision, collaboration, and speed that define both motorsport and the iGaming industry. On top of the automotive theater, SOFTSWISS will unveil its 2026 iGaming Trends Report, developed in partnership with NEXT.io. The launch takes place on November 5 during a four-hour iGaming Trends Marathon at Stage 2, running from 12:00 to 16:00 CET. The program features keynote sessions and panel discussions covering technological advances, regulatory developments, player engagement strategies, platform scalability, and AI-driven operations that will shape the coming year.
SOFTSWISS has also made an official announcement on its website stating it will gift a live-build sports car at the event.
Soft2Bet and Amusnet Gaming Expanding European Content Reach
While not presenting at a physical booth in these announcements, Soft2Bet is making significant moves that will impact players across regulated European markets through a new partnership with Amusnet Gaming. The B2B casino and sportsbook solutions provider is integrating over 100 Amusnet Gaming slot titles into its platform. Players can look forward to accessing fan-favorite titles such as Shining Crown, 20 Golden Coins, Candy Palace, Extra Crown, and Cavemen and Dinosaurs. The integration will be enhanced through Soft2Bet’s Motivational Engineering Gaming Application (MEGA), which introduces missions, challenges, and rewards designed to boost engagement and retention.
The rollout will follow each brand’s specific roadmap while complying with local certification requirements, ensuring a consistent gaming experience across different jurisdictions. This partnership represents both companies’ commitment to providing diverse, high-quality content within fully regulated environments.
N1 Partners Attends with an Italian Motorsport Theme
At Booth 5056 G, N1 Partners is bringing Italian motorsport culture to life with an exhibition space inspired by Ferrari, Maserati, and Formula 1 design. This marks the third stop in the company’s global tour and the penultimate stage of its N1 Puzzle Promo campaign before the grand finale. The booth serves as both a networking hub and an entertainment destination, featuring the HeliRun Challenge, a mechanical time-trial maze testing coordination and focus. Winners receive branded mini-helicopters and limited-edition prizes. Attendees can also enter a special LEGO Ferrari giveaway by collecting a branded card, following N1 Partners on social media, and submitting entries at the booth; the draw will be held on Day 3 at 16:00.
Throughout the event, visitors can enjoy Aperol and gelato sessions while discussing tailored affiliate offers and market insights with the N1 Partners team. The booth experience incorporates the company’s signature Puzzle Piece element, connecting participants to upcoming promotional rewards. The same company is also known for using the SOFTSWISS aggregator platforms, for example, the brand’s N1 Casino, which operates under the Malta Gaming Authority.
With SiGMA Central Europe combining groundbreaking live demonstrations, strategic content expansions, and immersive themed experiences, attendees and industry players alike have compelling reasons to explore what these innovators are bringing to Rome.
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