iGaming Partnership Roundup: Push Gaming, CT Interactive, and Pragmatic Play Pen New Content Agreements

Our iGaming Partnership Roundup takes a closer look at three of the week’s biggest partnership deals signed by leading iGaming slot brands. (Image from pushgaming.com)

As another week comes to a close, we thought we would take a look at some of the content partnerships that were put in place throughout the week. Many firms were busy negotiating with other brands, aggregation platforms, and operators to secure the best deals that will help to enhance brand exposure. We will take a closer look at three of those deals.

As usual, Pragmatic Play once again entered into a partnership with a leading operator, while Push Gaming and CT Interactive also enhanced their market reach by agreeing to deals with major iGaming platforms across Europe.

Pragmatic Play Inks Deal with DAZN BET

Pragmatic Play, a firm that enters into new content partnerships on a weekly basis as it strives to become the leading provider in the industry, has this week signed an agreement with DAZN BET that will see the firm’s vast collection of virtual casino games and live dealer titles added to the leading sportsbook and casino platform. One of the world’s fastest-growing media companies, DZN will now offer its players titles including Sweet Bonanza CandyLand, Gates of Olympus, and the soon to be released Fire Strike 2.

Julian Jarvis, Pragmatic Play’s CEO, had this to say on the brand’s latest partnership agreement:

We strongly believe that DAZN will become a major player in the iGaming market, so we are thrilled to be a part of that growth.

Push Gaming Partners with NetBet Casino

Push Gaming announced during the week that it has entered into content partnerships with two leading online casinos. The first of these is NetBet, an online casino we know well here having done an in-depth review. CoolBet is the other platform, which will now feature Push Gaming’s full range of casino games.

NetBet is a popular online casino that is available in multiple countries including the UK, Netherlands, and Romania, as well as numerous countries across Europe. As for CoolBet, this online casino operates within Sweden and is a major platform in the country. Both casinos will now feature top Push Gaming titles such as Jammin’ Jars, Fat Banker, and Fire Hopper. They will also get to add any new Push Gaming releases as and when they come.

Fiona Hickey, Push Gaming’s Head of Sales commented on the brand’s new partnership with NetBet Casino:

We are thrilled to continue our goal of partnering with tier-one operators, something that NetBet certainly is. This new agreement will help to strengthen our continued European expansion and give our commercial growth a magnificent boost.

CT Interactive Titles Now Integrated into the Playtech Open Platform

CT Interactive, another iGaming content provider has also revealed a new partnership this week. This time, the partnering company is Playtech, the London-listed iGaming giant. The deal will see CT Interactive’s wide range of casino games added to the Playtech Open Platform. The agreement, which was actually sealed at the 2022 Ice London trade show, means that operators that utilise the platform will now be able to give their players access to leading CT Interactive titles such as Fruit Galaxy The Wheel, Dark Woods, and 40 Treasures.

This latest partnership deal follows similar agreements with Pariplay, FORTUNA, and Betflag and is more evidence of the firm strengthening its position in leading iGaming markets.

CT Interactive’s Director of Business Development Americas, Martin Ivanov said:

We are very happy to have sealed this deal with Playtech and are confident that our content will prove a worthwhile addition to Playtech’s already impressive portfolio of online slots.