
The Casiniplusbonus team gives you the full EGR Marketing & Innovation Awards 2024 winners list – SOFTSWISS, Play’n GO, and more! (Image Courtesy of awards.egr.global)
In this report, we have the full 2024 EGR Marketing & Innovation Awards Winners winners list.
This event is not exactly one players will be overly enthusiastic about.
It awards land-based and online gambling entertainment companies for their innovative marketing campaigns.
However, some awards may catch your eye. The innovation awards, such as ‘innovation in esports’ and ‘innovation in casino’, give you an idea of which brands are offering their clientele fresh gaming and betting experiences.
You may even remember some of these marketing campaigns from the winners, too.
Overall, there were 4 categories – Headline, Affiliates, Operator, and Supplier. These supplied us with 27 award winners, and we have the full winners list below.
EGR Marketing & Innovation Awards 2024 Winners: The even took place in London at the The Roundhouse, won 13 June 2024.
Headline Category Winners
There were plenty of iGaming and sports betting brands we are familiar with winning marketing awards. In the main B2B category, all three we have dedicated pages here on Casinoplusbonus reviewing them – these are SOFTSWISS, Wazdan, and Play’n GO. GG.Bet is also an online casino brand we review.
There was also a land-based casino winning an award in this category, Grosvenor Casino. I’ve played many poker games at its establishments around London. Of course, if I go to play poker in a land-based venue, I also partake in slots, and usually a dabble in roulette and blackjack.
Brand of the year
| Winners | |
|---|---|
| Gold | Sky Vegas |
| Silver | ComeOn Group |
| Bronze | GG.BET |
Casino marketing campaign
| Winners | |
|---|---|
| Gold | Grosvenor Casinos |
| Silver | Betsson Group |
| Bronze | Sun Bingo |
Sportsbook marketing campaign
| Winners | |
|---|---|
| Gold | Super 6 (Sky Betting & Gaming) |
| Silver | Betsson Group |
| Bronze | bet365 |
Operator Category Winners
There were a total of 13 awards in this category. William Hill stands out for us as we’ve reviewed the online casino here on Casinoplusbonus. On top of this, when I am in the UK, I often visit WH high street betting stores with my friends, especially as its a novelty being able to play Play’n Go video slot games on the William Hill FOBT machines.
Also, UK players will notice that BetMGM won best use of a brand ambassador. The giant in land-based and online gambling entertainment used the famous comedian and actor Chris Rock for its UK online gambling website launch.
Personalised marketing campaign
| Winner |
|---|
| William Hill |
Innovative start-up
| Winner |
|---|
| Stakemate |
Affiliate marketing campaign
| Winner |
|---|
| Checkd Group |
Best native app
| Winner |
|---|
| Kaizen Gaming |
Best use of a brand ambassador
| Winner |
|---|
| BetMGM UK |
CRM campaign
| Winner |
|---|
| Sky Bingo |
Innovation in casino
| Winner |
|---|
| Buzz Bingo |
Innovation in esports
| Winner |
|---|
| Sportsbet.io |
Social marketing campaign
| Winner |
|---|
| Sky Vegas |
Innovation in sports betting
| Winner |
|---|
| Sky Bet |
Responsible gambling marketing campaign
| Winner |
|---|
| Kaizen Gaming |
Innovation of the year
| Winner |
|---|
| Internet Vikings |
Marketer of the year
| Winner |
|---|
| Hugo Genaro (Betsson Group) |
Affiliate & Supplier Category Winners
Supplier marketing campaign
| Winner |
|---|
| Low6 |
Innovation in marketing campaign
| Winner |
|---|
| Checkd Group |
2023 EGR Marketing & Innovation Awards: For previous award winners of this event, take a look at the Casinoplusbonus EGR Awards guide. We cover all EGR Awards events giving you the complete winners list for all.





























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