EGR Marketing & Innovation Awards 2023 – Mr Green & SOFTSWISS Triumph!

Me Green Casino, LeoVegas, SOFTSWISS, and Kaizen Gaming pick up accolades at the EGR Marketing & Innovation Awards 2023 (Image Courtesy of awards.egr.global)

Ever wondered how to market your casino products?

How about learning from the best in the business like LeoVegas, Mr Green Casino – part of 888 Holdings and SOFTSWISS, one of the most highly rated casino aggregator platform providers online.

Thanks to the EGR’s extensive reach in the gambling entertainment industry we also have an event dedicated to rating just how well companies do at marketing their product. Last year, we covered the EGR Marketing & Innovation Awards 2022, and once again, the same event has come full circle into 2023.

In this year’s event, some of the top names winning a coveted marketing award and covered regularly here on Casino Plus Bonus included those two name mentioned above – Mr Green and SOFTSWISS. And another brand was also in the mix taking down two silver medals – LeoVegas. We also saw a repeat winner, Kaizen Gaming in the mix too.

Let’s check out the full winners’ list below…

EGR Marketing & Innovation Awards 2023 was held on 8 June 2023 as The Roundhouse, an event venue in the hip area of the city – Camden Town. In fact, I used to live in this area and regularly pop into the Globe for a beer and to listen to the bands. For the full report of all winners, you can head over directly to the EGR website here.

A Great Month For 888 Holdings So Far

Not only has 888 Holding won an award via its Mr Green Casino brand at this year’s EGR Marketing & Innovation Awards 2023, but the company is also in good shape financially. The brands under the London Stock Exchange company have remained fan favourites across the UKGC, Malta Gaming Authority (MGA), Ontario iGaming and US state-by0state markets. During the awards event, the company took down the Sportsbook marketing campaign – operators only award for its Mr Green online casino and sportsbook. On top of this, share prices for 888 Holdings have gone through the roof after hovering around the 50 GBX mark, the company shares have double over the last 30 days to 100+ GBX after competitor FS Gaming Investments bough up shares in the company.

Sportsbook Marketing Campaign Gold Winner: You can read the full review on Mr Green Casino & Sportsbook via our best UK casino gambling sites page. You will also find 888Casino, 777Casino and William Hill Casino casino and sports book platforms in the UK casino list.

SOFTSWISS Wins B2B marketing campaign – suppliers only

In a tight group of contenders, SOFSWISS took down the prestigious B2B marketing campaign award, and I have to say I am not surprised. I generally see SOFTSWISS advertised everywhere.

Its brand awareness campaign is second to none and really I don’t see any other company being able to prize this award away from the aggregator. I see the company logo everywhere in iGaming, and not only that, there are regular news reports covering the success of crypto, responsible gambling stats, and plenty of news surrounding its jackpot aggregator. In recent months, it announced the inclusion of MetaMask as a non-custodial option for crypto players to fund their SOFTSWISS casino accounts, and the company also has a crypto to fiat temporary conversion tool so players using crypto can play fiat games that would otherwise be inaccessible. All these features are part of the aggregator’s platform and we are always well informed about them.

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EGR Marketing & Innovation Awards 2023