To protect customers against the risk of problem gambling in online casinos Neccton GmbH Partners with Rdentify by combining system features. (Image from rdentify.com)
The Neccton GmbH online gambling software services and solutions provider has stepped up its ambitions to assist its client’s players to gamble responsibly as well as identify those with potential gambling issues by joining forces with Rdentify.
Aspirations to increase awareness and the ability to control the issue of problem gambling became clear via an announcement of its amicable Neccton/ Rdentify partnership via its news channel on the company website.
Founded by CEO Daniel Brookes, Rdentify Limited is a UK company based out of Manchester. Its key activity in the iGaming market is specialising in creating software that helps identify vulnerable customers who gamble online. The software has such a fierce reputation for accuracy that the success rate for spotting those with problem gambling habits is virtually flawless.
Neccton’s in-house Mentor Program Integrating Rdentify
Over the past two years, Neccton founder and CEO Doctor Michael Auer, has become a key protagonist in the quest to assist reputable online casino platforms looking to offer AML, Anti-fraud, CRM, and player protection as well as problem gambling identification software to fulfil responsible gambling goals. Thanks to his efforts the Mentor program was born and has long been improving its algorithms and AI system able to identify problematic gaming behaviour quickly and reliably.
The Rdentify system will now integrate into Neccton’s in-house Mentor program to help the company spot those who have developed, or are potentially developing, a problem gambling habit. The Rdentify method has many similar traits to Doctor Michael Auer’s Mentor program – it also utilises sophisticated use of data science and AI software to record player habits, and spot common traits problem gamblers display, while it also acts as a warning system when certain behaviours follow certain patterns.
Consequently, with the unification of Rdentify and the Mentor system, Neccton will enhance its casino platform partners’ ability to quickly spot problem gamblers. The key importance here is that once a problem gambler is identified, the system notifies online casino support personnel using an automated system, so Neccton casino partners can immediately begin to assess the player. What’s more, is that the entire process is achieved in real-time while all data is recorded producing reliable,reliable, measurable and auditable results.
Specifics of Rdentify & Neccton Mentor system Working in Tandem
Some of the key components these software systems identify include playing time (also providing reality checks), deposits and withdrawals, wins and losses, changes in bet amounts or switching to tables with higher/lower limits or increasing/decreasing stakes after wins/losses, as well as other gambling behaviour as a whole. Players can be notified, while customer services automatically notified too in order to schedule email or one-on-one communications with the potential problem gambler.
However, the one key component Neccton Mentor has lacked is the ability to make use of live chat, email, and chatbot interactions as an additional measurable facet to identify possible problem gamblers. By integrating these additional features into the over Mentor system, it adds yet more protection by giving the company another informational tool to combine with its current data science, AI, and machine learning software.
Reduces the Risk of Financial Penalties Imposed by Regulatory Authorities
In turn, improving the Neccton Mentor system enables its online gambling customers to fulfil licensing agreements. Many of which, such as the UKGC specifically, stipulate it is the responsibility of the online casino operator to identify problem gamblers and prove appropriate interactions have been made. As a result, the system reduces the risk of financial penalties for not properly spotting and assessing players who gamble in excess – something that is not always obvious or easy to distinguish. Furthermore, the same software is being used by land-based casinos, albeit tracking deposits/withdrawals, and player gambling habits do become a little trickier in the world of retail and land-based gambling.
Inevitably, companies not using systems provided by Rdentify or Neccton, or using inferior propriety systems, have led to many vulnerable players slipping through the net going unnoticed. When audited, casinos that thought they had the correct systems in place have been left with shockingly large fines, which we see regularly published in the news sections of licensing authority websites. With the Neccton Mentor/Rdentify system in place, all gambling operations are able to increase compliance with Safer Gambling laws under specific licensing authorities and reduce fines and reputation damage.
Founder & CEO Statements: Daniel Brookes, hailed the new partnership between the two firms, which have common goals to create a safer world for gamblers, as a mutually beneficial arrangement. In his official statement, he said: “We are delighted to announce the launch of a new partnership with Neccton, a leader in real-time data analytic Responsible Gambling and AML solutions”. Meanwhile, Dr Michael Auer, said “We can finally add NLP analysis to our real-time behavioural analytics. This leads to an even better understanding of player behaviour and detection of problem gambling”.
Leave A Comment