Casumo Casino is raising brand awareness and brand reputation. We investigate the new branding and its effects on the Trustpilot ratings. (Image courtesy of Casumo Casino)
Working with a film and design agency, Casumo has rebranded its online gambling platform.
The motivation behind the move to reinvent the brand’s image is to reposition its company values.
Casumo Casino has already seen its first major change in preparation for the rebranding by making changes to its management team.
The operator hired new employees, especially in the marketing and human resources departments.
The new team’s focus has been to help the casino reinvent itself via a rebranding project, which has now come to fruition.
The comprehensive rebranding of Casumo has not only brought about new core values, of course. The company also worked with Snask on new colour schemes and design adjustments to make not only its brand but the gaming platform itself more attractive. Whether these efforts will ultimately be successful will become apparent in the coming months.
The Latest Trustpilot Reviews
One of the key stats the team here at Casinoplusbonus would like to see improve is the casino’s Trustpilot score. That’s mainly because we have rated the Casumo as one of the Casinplusbonus top-rated online casinos; however, on Trustpilot, the platform has not had the greatest of reviews as of late. That is up until our recent investigations after the branding.
At the time of this news report, the score was at 2.7 after 1,910 reviews. Whereas the Casinoplusbonus team all have high Casumo ratings because of its excellent licensing and wide selection of games.
However, since the casino rebranded, there have been two new 5-star ratings on Trustpilot. Is this a sign of things to come?
One of the 5-star reviews was from a player in New Zealand, and another from a player in the UK. However, around 5 days prior to these reviews and prior to the rebrand the casino had received some low 2 out of 5 and 1 out of 5 ratings.
Could this all be about to change? We hope so here at Casinoplusbonus as we feel the Casumo deserves higher ratings.
Casinoplusbonus 95% Casumo Casino Rating
We rate Casumo highly, first and foremost, because of its excellent licensing. Currently, the casino’s operator manages the platform under the UK Gambling Commission (UKGC) for UK players and Malta Gaming Authority (MGA) for players from Canada, India, New Zealand, and the Republic of Ireland.
Adding to this is the iGaming Ontario (iGO) licence. These three licencing authorities are some of the most highly regarded in the online gambling industry.
Some of the most player-focused rules under these authorities include:
- Player complaints are always dealt with via either alternative dispute resolution or the licensing authority itself. You can find out more about how casino complaints work via the main Casinoplusbonus casino complaints guide.
- The casino must keep player funds in separate bank accounts for the operator’s day-to-day operations.
- All software providers must pass RNG (Random Number Generator) tests with a reputable third-party algorithm testing company.
- Consumer rights laws fall under the UK, EU, or Ontario depending on the jurisdiction you join the casino from.
- No matter the licensing authority, Casumo operates under the 10-steps-to-cyber-security laid out by the UK government, ensuring the highest security levels.
We also rate the games collection, customer services provided, and the fast registration process. As a result, all these elements coming together, the Casinoplusbonus review team rated Casumo as 95%, which is our top-rated rating! We are all experienced online casino players, ad we found the gaming experience enriching, smooth, and fun, which you can find out more by reading our Casumo Casino review.
Why I Personally Enjoy Playing At Casumo
One point I personally like about Casumo is the large number of real money software provider network promotions it hosts. Whether you are in the UK, Canada, India, Ireland, or New Zealand, you can partake in leaderboard promotions and prize drops from almost all the well-known casino game developer brands.
Here are just some of the software provider promotions the casino offers:
- Pragmatic Play Drops & Wins
- Wazdan Mystery Drops
- Playson Non-Stop Drops & Races
- Playtech Big Quiz
You can see our ratings and access the Trustpilot rating via our Casumo online casino review. In the review we explain how we rate the Casumo after playing on the platform as real players and reviewing the games, customer service, payments, licensing, and more.
Leave A Comment