Hot new payment method news: MiFinity and Trustly launch new initiatives aimed at improving customer engagement at online casinos and other iGaming platforms. (Image courtesy of myfinity.com)
It is easy to sometimes forget the part that payment methods play when we’re playing at online casinos. They give us convenient, safe, and quick ways to get our money in and out of our online casino accounts. They also often come up with new and improved features and initiatives too, and that is what we’re reporting on today.
We’re going to give you two hot new stories coming from two of the iGaming industry’s most-used payment methods. Each is aimed at helping with customer engagement levels at iGaming platforms.
Trustly and MiFinity, two payment methods you’ve probably seen when playing at your favourite sites, have both released news of new products/features that they have recently launched.
MiFinity has launched its MiFinity Bonus website, which gives players quick access to partnering operators and their latest casino bonuses. As for Trustly, the payment provider has come up with a new way to shorten the length of time it takes to start playing at Instant Casinos.
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MiFinity Launches MiFinity Bonus to Improve Customer Engagement Levels
MiFinity, the popular and fast-growing eWallet recently revealed that it has launched its latest customer engagement initiative. Called MiFinity Bonus, this is a website that informs readers of the bonus offers, promotions, and deals offered by many of MiFinity’s partnering operator across iGaming, Forex, and travel.
In terms of iGaming, customers can visit the MiFinity Bonus website and quickly see what their favourite online casinos are offering in terms of welcome bonuses and other promotions. Any brand that is affiliated with MiFinity can use the platform the latest bonuses their online casino is offering new and existing players.
The offers are constantly updated and can be accessed by customers by just a single click of the mouse or touch of the screen.
This initiative comes as part of the MiFinity Affiliates program that was first showcased at the 2022 ICE London exhibition. It offers commissions to its affiliate partners of up to 35%, which MiFinity claims is the highest in the industry. Since launch, the program has already attracted many big-name operators behind online casinos such as 7Signs and BitKingz.
MiFinity was one of ten payment solutions that made it to the shortlist for the Payment Solution of the Year at the 2023 Global Gaming Awards. Unfortunately, the company just missed out this time around. Ironically, it was Trustly, the payment solution we’re about to report on, that took home that award.
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Trustly Releases Pay N Play 2.0 Feature
Trustly, another popular and secure payment method has also been in the news recently due to the launch of a new feature. The Swedish-based payment solution that is accepted at many online casinos, sports betting sites and poker rooms has launched Pay N Play 2.0, a seamless user onboarding feature that cuts down how long it takes for new players to register, deposit, and start playing.
Trustly believes this innovative new feature will revolutionise the registration processes and KYC (Know Your Customer) processes, thus making it easier for both players and operators.
Pay N Play 2.0 works by cutting out the time it can take for players to start playing at an instant casino. Usually, a player might have to wait days before they can play once they have registered an account. That is because platforms have to perform background checks to ensure the players are genuine and above age.
With Pay N Play 2.0, players can start playing within just a few minutes. All they need to do is hit the ‘Play Now’ button at the instant casino and they’re taken to a Trustly deposit screen. As the payment method links directly to your bank, much of the verification process has already been done when creating your Trustly account. Since launching, many instant play casinos have begun taking advantage of what Pay N Play 2.0 offers.
In other recent Trustly news, the firm successfully acquired the UK-based Ecospend, an open banking payments platform. That will allow Trustly to accelerate its rollout across the United Kingdom, a market that Trustly has put a lot of focus on in the past year.
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