SOFTSWISS News Round Up: Deep Industry Survey, Game Aggregator Results & More!

Another magnificent Year for the number 1 cryptocurrency platform – Our SOFTSWISS News Round Up covers the firm’s results, a deep industry survey, and more! (Image from Courtesy of SOFTSWISS.com)

As the end of 2022 and the start of 2023 approaches, many leading iGaming platforms, suppliers, and operators will look back on the year gone while also forming plans for the next twelve months. SOFTSWISS, one of the industry’s most prominent aggregation platforms has done both.

The online casino and sports betting software provider has released a series of news regarding its performance in throughout the year. The award-winning aggregation platform has revealed the results of its deep industry survey, preliminary results of its Game Aggregator, and a review that looks back at the firm’s successes, innovations, and developments in 2022.

It has been a strong year for the first online gambling software platform to start working with cryptocurrencies. The firm has over 10 years expertise in the industry and is now recognised as the number 1 crypto gambling provider.

SOFTSWISS has revealed a gross gaming revenue increase of €80 Million to €280 Million, increasing client satisfaction of 86%, while also sharing its delight at the performance of some of its most innovative products.

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SOFTSWISS Survey Shows 86% Customer Satisfaction

The first bit of news coming out of SOFTSWISS is the results of an insightful industry survey performed by the marketing research firm Kantar Ukraine hired to survey those using the SOFTSWISS casino platform, and those that use aggregator platforms.

The aim of the survey was to gain further insights into the iGaming industry, establish what operators feel is most important when choosing iGaming platform aggregators, and discover the level of satisfaction felt by customers of the SOFTSWISS platform. The survey was conducted from July until October this year.

Providing a top service level was considered the most important. 98% of those surveyed voted for those criteria. This figure was 82% in the same survey conducted in 2021. Transparent cooperation, seamless and fast communication, and an attentive attitude toward each client were among the other important criteria.

SOFTSWISS claims that this represents a major shift in what partners look for when choosing an iGaming online casino platform. It is no longer just about high-end software and is now about cooperation, communication, and attitude.

Another part of the survey looked at what features clients look for most when choosing a casino aggregator platform. It featured a number of casino game software providers, flexible bonus settings, and support for a variety of payment methods.

Finally, the survey revealed that 86% of respondents were happy with the service provided by SOFTSWISS. Respondents were asked to rate their satisfaction between 0 and 10. Only 14% rated the platform lower than 7.

Darya Avtukhovich, Head of SOFTSWISS Casino Platform said:

The number of satisfied customers has again increased on this time last year. We aim to continue striving for improved satisfaction from all our partners.

SOFTSWISS Game Aggregator Platform GGR up to €280 Million in 2022

In other SOFTSWISS news, the online casino aggregation platform has revealed the preliminary results of its Game Aggregator in 2022. The results show that the platform has once again outperformed results from the year before. In 2022, GGR for the Game Aggregator rose to €280 Million from the €200 Million posted 12 months ago. We reported on that 2021 SOFTSWISS report last year, so check it out for comparison’s sake.

The report also revealed that 29.17% of all bets placed were done using cryptocurrencies. Bitcoin (BTC) was responsible for the largest share with 72.85% while Ethereum (ETH) with 14.51% and Litecoin (LTC) with 5.25% were next in line.

Finally, the report established which were the most played casino games on the Game Aggregator platform. You will see those in the accompanying box.

SOFTSWISS Game Aggregator Head said:

Tatyana Kaminskaya: We’re delighted with the performance of the Game Aggregator in 2022. This product has become an important tool within the iGaming industry. We expect that importance to grow larger throughout 2023.

SOFTSWISS Reviews 2022 – A Year of Innovation, Growth, and Development

To mark the end of 2022, SOFTSWISS has also recently posted a review looking back at its successes, new innovations, product launches, and more. Once again, the year has seen the popular aggregation platform enjoy growth in all areas. The firm now has over 1,400 employees, offices in 4 countries, and powers over 600 websites around the world.

Regarding new innovations, SOFTSWISS launched the Jackpot Aggregator back in 2021 and a year after that release, most KPIs have increased by at least 15%. That success has led to the player retention tool boosting business revenue for many of the aggregation platform’s clients.

The SOFTSWISS Game Aggregator has won two awards from industry events that have recognised it as the Best Aggregation Platform in 2022. That platform now gives clients access to over 13,000 casino games courtesy of over 180 software developers.

Finally, the Affilka affiliate management tool has now bypassed the 200-customer milestone. This is another product that has received industry acclaim after it was named the Best Affiliate Tracking Software at the SiGMA Balkans & CIS Awards 2022.

The company’s Сo-CEO commented saying:

Andrey Starovoitov: We are ending 2022 on another high note and we’re super confident that 2023 will bring SOFTSWISS further growth and success.