In a new twist to online gambling advertising, SOFTSWISS has pulled off a deal that will allow it to use Google to advertise its services & casino partners.
SOFTSWISS became an official Google partner in August 2024, giving the platform provider direct access to advertise licensed online casinos across 40+ countries.
The partnership enables SOFTSWISS clients to run compliant Google Ads and YouTube campaigns without constant account suspensions.
Initial results show a 64% increase in organic brand searches and a 50% improvement in brand recognition for participating operators. SOFTSWISS now offers clients long-term Google advertising strategies, educational webinars on certification requirements, and guidance on campaign setup across regulated markets.
What This Means for Casino Players
This partnership changes nothing for players using SOFTSWISS-powered casinos.
You won’t see different games, altered bonuses, or modified payment options. The Google partnership affects only how casinos market themselves and not how they operate.
Players continue accessing the same casino platform, game library, and features as before.
The indirect benefit is that casinos can now advertise openly on Google and YouTube in regulated markets.
This means players in licensed jurisdictions might discover legitimate SOFTSWISS casinos more easily through standard Google searches, rather than finding unlicensed operators through questionable channels.
On top of this, if casinos using the SOFTSWISS platform increase revenue, the chances are they will add bigger and better bonuses to dominate the iGaming industry.
Aleksandra Serzhanovich, Head of Digital Marketing at SOFTSWISS, said, “Google delivers highly responsive support and ongoing knowledge sharing, while SOFTSWISS advises on advertising strategy and optimisation across licensed markets.” via the official SOFTSWISS Consolidates Status as a Key Google Partner news report on the aggregator’s website.
Why SOFTSWISS Casinos Dominate Crypto and Fiat Markets
SOFTSWISS operates two distinct casino models depending on licensing jurisdiction. Under Curacao e-gaming licenses, SOFTSWISS casinos lead the cryptocurrency gambling market. The platform supports Bitcoin, Ethereum, Litecoin, and dozens of other altcoins, with instant deposits and withdrawals. Crypto-exclusive SOFTSWISS casinos skip traditional banking entirely, offering anonymous registration and blockchain-verified game fairness. The company’s adoption of emerging technologies like MetaMask wallet integration keeps it ahead of competitors in web3 gambling infrastructure.
Malta Gaming Authority-licensed SOFTSWISS casinos operate differently. These fiat-only platforms accept euros, pounds, and traditional currencies through standard banking methods. MGA regulations prohibit cryptocurrency transactions, so these casinos focus on conventional payment methods such as credit cards and e-wallets. The MGA framework requires stricter responsible gambling tools, identity verification, and player protection measures compared to Curacao licensing.
Both licensing structures use identical SOFTSWISS core technology: the same game aggregation platform, back-office tools, and reporting systems. The difference lies in payment methods and regulatory compliance requirements, not platform capabilities.
Google Partnership Adds to Tech Stack
SOFTSWISS consistently invests in operational infrastructure beyond what is typical for a casino software provider. The Google partnership follows their pattern of early technology adoption rather than reactive market responses. Players researching SOFTSWISS casinos can compare different SOFTSWISS-powered operators and their specific features to find platforms that match their preferences for cryptocurrency versus fiat gambling, game selection, and licensing jurisdiction.
The Google collaboration gives SOFTSWISS another marketing channel for client casinos but doesn’t change the underlying casino experience for existing players.
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