In the latest analysis from the award-winning aggregator we take an in-depth look at the SOFTSWISS Online Casino Player Behaviour Analysis! (Images courtesy of SOFTSWISS)
To reach new target audiences, the iGaming sector must also understand its target audience, and this is where the innovative and renowned software developer SOFTSWISS steps in.
The multi-award-winning software provider recently published a report titled ‘Online Casino Players Today: Softswiss Spotlight’.
Based on collected customer data from its online casino aggregator platform used by thousands of operators, the company has analysed how online casino players behave in Europe, Asia, and Latin America. Data from September 2022 to August 2023 gives operators 12 months of analysis.
In the report, SOFTSWISS shows that Europe is the largest online casino market among the three key continents. In Asia, however, players are more inclined to engage in betting offers than casino promotions. Sports betting is more prevalent on the streets of Asia as online slots are almost non-existent in bars and clubs, while slot shops are also rare. Casinos are rare in many Asian countries compared to Europe, Canada, and the USA.
Overall, it was an exciting read. Therefore, we decided to look closely at the data based on SOFTSWISS’s press release to see exactly what the report reveals and how online casinos can use this information to improve their platform offerings.
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Online Casino Player Behavior Analysis Data on Europe
The game developer SOFTSWISS is known for its numerous aggregator solutions. These help online casino operators use complete software solutions for online casinos or offer their customers individual features like jackpot games.
The online casino platform, which also allows for the integration of virtual slot machines from well-known studios, has generated significant revenue in recent years. This is not solely due to the provider’s top-notch software solutions but also the company’s partnerships with development studios.
The online casino platform experienced significant growth in recent months, which the software provider used to collect and evaluate customer project data. It was found that Europe is the largest online casino market. The comparison was drawn between the three key regions of Asia, Latin America, and Europe. According to SOFTSWISS, Europe has eight times more active players than, for example, Latin America. This is an impressive number, especially considering that the approval processes for new online casinos or real-money games take a long time in the UK and by the MGA.
We also expect Curacao to make its processes a little lengthier after the recent news report Curacao Licensing Framework Enhancements. Of course, this depends on how streamlined its new process becomes.
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Online Casino SOFTSWISS: Players Flock to Mobile Casinos
Take a closer look at the Online Casino SOFTSWISS analysis on player behaviour. You can quickly see that Europe has more players than Latin America, and mobile devices and, therefore, mobile casinos are the preferred choice here.
About 68% of players use this entertainment option. SOFTSWISS also noted in its online casino player analysis that male players, at 47%, far outnumber female players at just 18%. Those who assume that mainly young players frequent mobile online casinos will be surprised by the age distribution determined by the software company. Most gamers are over 30 years old and up to 40.
Darya Avtukhovich, SOFTSWISS Casino Platform head, commented: “Due to the different locations online casinos operate, the aggregator platform integrates multiple payment options, which requires the acquisition of licenses and certifications”.
The Good, the Bad, and the Opportunities
Positive Points
- Europe continues to dominate in revenue and player engagement.
- Asia showcases high levels of technological adoption and high-stake bets.
- LatAm indicates potential for substantial growth, especially in mobile engagement.
Negative Points
- LatAm lags in average bet size compared to Europe and Asia.
- A gender imbalance persists in Asia, with only 6.2% female players.
| Metrics | Europe | Latin America | Asia |
|---|---|---|---|
| Mobile Users (%) | 68.3 | 69.2 | 71.6 |
| Female Players (%) | 18.11 | 17.4 | 6.2 |
| Average Bet Size | N/A | Lowest | Highest |
| Age Demographics | 31–40 yrs | 31–40 yrs | 31–40 yrs |
| Popular Games | Slots | Slots | Slots |
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