Evolution AB is the big shock of this latest update as the firm falls into the red when comparing current price Vs 2023 and 2024 market open. (Image by Mohamed Hassan from Pixabay)
One of the most important aspects of iGaming is how they disseminate data.
In this competitive sector, it is how iGaming companies use this data to help operators in decision making processes through their Customer Relationship Management (CRM) software.
Online casinos have led the way in gathering comprehensive customer data to enhance their work processes, grow profits and actively monitor their customer relationships.
These sophisticated CRM systems enable online gaming companies to increase player loyalty and maximize profits.
The collected data assists companies to design special campaigns, understand how the players behave and what they like. These players can then be targeted for better rewards and create loyalty programs to keep them coming back and spend more. iGaming companies will customize their services to better suit their players’ behavior and history.
The effectiveness of iGaming CRM’s can be gauged by the casino’s ability to retain players, especially the ‘whales.’ Casinos try to create the best gaming experience as possible and this is done through understanding a player’s preferences, their favorite games and the campaigns that keep them coming back. Operators will collect as much data as possible (age, promotions, bet limits, how they play, games they like, etc.) and then design campaigns that target a specific player.
The CRM can also do back-end processes such as payments, security (fraud) and make sure the gaming rules are followed. It is an absolute necessity for iGaming companies to possess a powerful CRM software program to enhance the customer experience and streamline their work processes.
The industry is data driven and the more data available, the better the decision-making processes. CRM systems collect data, which is insightful information about their players when playing their online games. The companies that maximize the information collected will enhance iGaming strategies that will maximize their services and profits.
This month the report will examine Playtech, Aristocrat Leisure, Light & Wonder, Evoke plc, Inspired Entertainment, Flutter and MGM Resorts to see where they may be headed in the next few weeks.
Previous Casinoplusbonus iGaming Stock Reports: For last month’s and previous month’s iGaming reports, you can visit the August 2024 Casinoplusbonus Gambling Shares Update. Look for this section in all our iGaming reports to track back and see past iGaming company stock price movements.
Gambling Company Price Movements
London Stock Exchange (LSE)
Playtech – (PTEC.L)
Playtech has recently resolved its years-long court case with Caliente (Caliplay). PTEC will continue to hold 30.7% of Caliente and will receive an outstanding payment of 140m USD (over 4 years) from the Mexican company. The partnership will continue and they have renewed an 8-year B2B software license/services agreement.
The share price has increased almost 16% since the last report and is currently trading at 753 GBX.
Current Price: 753 GBX
2 Jan 2024 Open: 445.40 GBX
(+307.60 GBX | +69.05%)
3 Jan 2023 Open: 506.50 GBX
(+246.50 GBX | +48.66%)
Australian Securities Exchange (ASX)
Aristocrat Leisure Limited – (ALL.AX)
Aristocrat has won a preliminary court case against Light & Wonder. On September 24th, the court ruled that LNW did infringe on ALL’s intellectual property and misappropriated trade secrets from ALL. The court case stems from a LNW game called Dragon Train, released in March 2024.
Aristocrat developed a game in 2017 called Dragon Link, and when top ALL executives left ALL to join LNW, trade secrets were disclosed. The judge ruled that LNW was able to develop its game without investment and development time and was protecting trade secrets to prevent unfair advantages by competitors.
The share price jumped 1.5% on the news. Aristocrat is currently trading at AUD 58.33, an all-time high and is up almost 8% for the month.
Current Price: 58.33 AUD
2 Jan 2024 Open: 40.60 AUD
(+17.73 AUD | +43.68%)
3 Jan 2023 Open: 30.66 AUD
(+27.67 AUD | +90.27%)
(Nasdaq Stock Market)
Light & Wonder – (LNW)
The court ruling against LNW (by ALL) caused the share price to drop 19% on September 24th. The company said that they would file a prompt appeal to overturn the preliminary ruling. The infringement stemmed from the game Dragon Train which is estimated to account for just under 5% of their 2025 FY cash flow.
The company is apparently working frantically to mitigate future impact of the business and revenue. LNW is currently trading at 93.10 USD and in down almost 14% since the last report and is at a 5-month low.
Current Price: 93.10 USD
2 Jan 2024 Open: 81.56 USD
(+11.54 USD | +14.15%)
3 Jan 2023 Open: 56.95 USD
(+36.15 USD | +63.48%)
London Stock Exchange (LSE)
EVOKE PLC – (EVOK)
After a disappointing H1 earnings report last month – revenue down 2% over 2023, a £72m loss after pulling out of the U.S. market and their UK retail sector down 8%. But… the company expects a 6-9% increase in H2 revenue growth. EVOK has cut £30m in overhead and replaced 9 executives to drive strategic change.
One of the key hires was a non-executive director and a member of the audit and risk division, coming from Zeal Network and brings over 30 years of experience. The troubled company has experienced a year-to-date drop of 30%.
EVOK shares are down almost 6% this month and are currently trading 65.30 GBX.
Current Price: 65.30 GBX
2 Jan 2024 Open: 91.00 GBX
(-25.70 GBX | -28.24%)
3 Jan 2023 Open: 84.60 GBX
(-19.30 GBX | -22.81%)
(Nasdaq Stockholm)
Evolution’s stocks are still taking a beating despite being one of the most prevalent live casino game providers in the iGaming industry. Yet, the software provider’s online slots side of the business continues to leak chips.
Nolimit City is a popular online slot brand, but in my opinion BTG is not producing any decent slot titles. That said, BTG does earn royalties from its Megaways mechanic.
As for NetEnt, the brand rarely releases any new online slot title and so its name kind of gets lost in the saturated mix of new games showing at the forefront of most online casino lobbies. Then there is Red Tiger, which I feel is strong brand, especially with its hourly and daily progressive jackpot network. Yet, not enough online casinos that I see Jack Bannon or Matthew O’Connor review seem have the RTG jackpot network, so maybe this is something Evolution can work on.
Bearing all that information in mind, Evolution AB is currently trading at 1,018.50, which is down on August’s 1,033 SEK, and July’s end of month 1,080 SEK.
Evolution AB – (publ) (EVO.ST)
Current Price: 1,018.50 SEK
2 Jan 2024 Open: 1,217.40 SEK
(-198.90 SEK | -16.34%)
3 Jan 2023 Open: 1,028.00 SEK
(-9.50 SEK | -0.92%)
(Nasdaq Stock Market)
Inspired Entertainment, INC – (INSE)
Inspired Entertainment is up 5.5% in the last month, a result of renewing a 6-year contract with William Hill. INSE will continue to supply over 5k Vantage retail terminals in 1,300 UK betting shops, indicating short-term revenue growth. Market analysts believe that the INSE share price is poised to grow in the near future because of the contract renewal.
The share price has been battered over the past year, falling 16% year on year but up 5.58% in the past 30 days.
The company is currently trading at USD 9.26, with strong resistance at USD 10.06 and weak support at USD 8.92.
Current Price: 9.26 USD
2 Jan 2024 Open: 9.84 USD
(-0.58 USD | -5.89%)
3 Jan 2023 Open: 12.85 USD
(-3.59 USD | -27.95%)
London Stock Exchange (LSE)
Flutter Entertainment plc (FLTR.L)
Flutter stock rallied 2 days ago when they announced a big share repurchase program, bouncing 6%. The company announced that they would buy USD 5b in a share repurchase program beginning in December. The repurchase of USD 5b would be approximately 12% of the current market cap.
FLUT also disclosed that they expect their iGaming and online sports to grow 8% a year to 2027 with an expected increase in revenue of USD 368m. They stated that 50% of all Americans place bets on sports, and over time, this number will mature to around 80% by 2030. Flutter expects its adjusted core profits to double by 2027 and hit around $5b USD.
The share price is now 17,800 GBX, which is a rise of 2,450 GBX (15.96%) growth since my last 29 July 2024 Casinoplusbonus Gambling Shares Update.
Current Price: 17,800 GBX
2 Jan 2024 Open: 13,935 GBX
(+1,760 GBX | +12.63%)
3 Jan 2023 Open: 11,405 GBX
(+4,290 GBX | +37.61%)
New York Stock Exchange (NYSE)
MGM Resorts International (MGM)
MGM Resorts is potentially expanding its territory into the United Arab Emirates (UAE). The company applied for a legal casino license in Abu Dhabi, but each emirate will either deny or grant these licenses. MGM is building a non-gaming 3 building resort in Dubai with over 1,500 rooms and branded under the MGM Grand, Bellagio and Aria hotels. The hotel chain Wynn is building a resort in Ras Al Kahimah and has also applied for a gaming license.
MGM is flat for the year, flat in the last month and is currently trading at USD 38.31.
Current Price: 38.31 USD
2 Jan 2024 Open: 44.29 USD
(-5.98 USD | -13.51%)
3 Jan 2023 Open: 33.93 USD
(+4.38 USD | +12.91%)
Disclaimer: The stats for iGaming company share prices on this page are for informational purposes. Please consult trading platforms and experts for their analysis on whether these companies and stock market experts see these companies as a ‘strong buy’, ‘buy’, or ‘sell’.
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