PressEnter Group has announced that it will enlist the services of Neccton. For those of you unfamiliar with Neccton GmbH, the company is a software development firm specialising in designing online casino and sports betting responsible gambling tools.
The brand is a White Hat Gaming Limited partner operating 21 Casino and an associate of our long-time media partner the Wazdan software provider. Through 21 Casino software and Wazdan slots and table games, we should in theory see state-of-the-art Neccton software implemented across the casino and software provider’s games.
Casinos attached to the PressEnter Group will now use the ‘Responsible Gambling Mentor Software’. Players will now gamble under the protection of the Neccton software, which uses real-time AI analytics. The system is able to detect and then track gambling habits that are synonymous with problem gambling. One of the key components of the mentor software is recognising triggers.
This could be multiple deposits after losses, upping the stakes above the player’s usual bet sizing, as well as other habits such as playing for longer after losing. In other words, the AI software is intelligent to (a) track the player’s ‘normal’ gambling habits (b) see changes is the player’s ‘normal’ gambling habits (c) associate these changes with known triggers. A common trigger is losing several bets a.k.a. a cold streak and then chasing your losses.
If you don’t find this impressive, then what about the fact that the Neccton system is free for players as it comes at the expense of the casino. Moreover, the system is capable of tracking tens of thousands of players at once and in the middle of tracking multiple players, the system is sending alerts to the casino’s support teams who can act on the warning signals.
Quote PressEnter’s CEO Lahcene Merzoug stated: “In Neccton we have a product at the cutting edge of responsible gambling. It will enable us to spot problem play patterns early and make the necessary interventions to make sure our players are protected at all times.”
Neccton & Redentify Create the Ultimate Problem Gambling Prevention Software
I recently covered Neccton in an earlier news report in which the company partnered with UK firm Rdentify. Redentify recently enhanced the software delivered by Neccton to online casinos, aggregator platforms, and casino game delivery systems.
The UK company is an expert in identifying problem gamblers online, while Neccton specialises in software that helps players control potential problem gambling issues. With Neccton and Rdenify working together the ‘Responsible Gambling Mentor Software’ at online casinos using Neccton is a state-of-the-art solution.
Companies that use Neccton software are now armed with early problem gambler detection warning systems thanks to Redentify. Casino and sports betting customer services can now act fast to converse with these players. Step one is to start encouraging the players to use the Neccton software to help control problem gambling triggers identified by Redentify.
Currently the ‘Responsible Gambling Mentor Software’ is not limited to only online gambling establishments. It also extends to land-based gambling venues giving casino management access to the provided by the Neccton/Redentify partnership. This is because in countries like the UK, land-based casinos are tied to the same responsible gambling laws as their online counterparts.
As per UKGC and MGA framework rules for licensing, casinos must have a system in place that offers players a tool kit to add limits to deposits and bet sizing as well as have the option to take a time out. The UKGC goes one step further and places the responsibility of detecting problem gamblers on the operator, online or land based. Redentify helps with this step.
With the Neccton system backed up by Redentify, gaining a UKGC licence and maintaining it by avoiding fines is more than manageable thanks to the ‘Responsible Gambling Mentor Software’ using both brands’ expertise.
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