A new Latam deal that sees Pragmatic Play move outside of Buenos Aires into Tucumán via a Pragmatic Play Pálpitos Deal in Argentina (Image from Courtesy of Pragmaticplay.com)
The Latam mission for Pragmatic Play is in full swing with Argentina’s regulated Buenos Aires Province and Buenos Aires City a big part of the regional expansion. However, the latest deal expands the brand’s reach across the country around 1,200 kilometres northwest of the capital.
A deal with Pálpitos, which is an online sports book and casino, brings Pragmatic Play into the Tucumán region.
At this time the deal includes Pragmatic Play video slot titles – a portfolio that continues to grow at a rate of 4 to 5 new titles every month. Some of the brand’s latest releases include Sugar Rush, Cash Patrol, Queen of Gods, Fortune of Giza™, Zombie Carnival, Wild West Gold Megaways and yet another edition to Big Bass Bonanza slot series – Big Splash reviewed here.
In the news piece released on the Pragmatic Play website covering the new Pálpitos in Tucumán partnership, the software provider also mentioned slot titles Wild Beach Party™, Queenie™ and Rainbow Gold™.
There was no mention of live dealer casino games from Pragmatic Play, but as we have seen with past Latam deals, the Pragmatic Play Live brand often comes later. For the time being all partnership deals made in Argentina in 2022 have all been video slots only. These deals were with Super 7 In Buenos Aires (March 2022), Betwarrior in Buenos Aires (May 2022), and Betfun in Buenos Aires (May 2022).
Just before the turn of 2022, Pragmatic Play also made 2 end of 2021 slot partnership deals in Argentina via the LOTBA (the Regulatory Entity of the city of Buenos Aires). Those agreements were with BPLay and Jugadon in December bringing Pragmatic Play slots to the casinos just in time for Christmas and New Year. All Pragmatic Play slots are available at these casinos using the country’s domestic currency – The Argentine Peso (ARS).
Victor Arias, who has won 2 awards this year at the Sagse Buenos Aires 2022, commented on the new Pragmatic Play Pálpitos deal – “We are excited to partner with Pálpitos and provide them our diverse and innovative Slot vertical” read the full report here.
Award-Winning Year in Argentina
This year Pragmatic Play picked up 3 awards in Argentina via April’s Sagse Buenos Aires 2022 event in which the brand won the Best mobile responsive product LatAm. In particular, Victor Arias – the Pragmatic Play Vice President of Latin America took down 2 awards.
- Best mobile responsive product LatAm
- Top 5 online industry leader LatAm (Victor Arias)
- Best LatAm executive of the year (Victor Arias)
Brazil + Chile Awards: Adding to Pragmatic Play’s Argentinian award success, the brand also won 3 more Latam iGaming awards. At the CGS LatAm 2022 in May the ‘Best Gaming Executive LatAm’ and ‘Best Content Provider LatAm’ went the brand’s way. And just last month, at the BIS Awards (Brazil), the software provider took down the ‘Best Game Producer’ award.
Multiple Latam Deals Bring Pragmatic Play Slots & Pragmatic Play Live Casino to the Region
Pragmatic Play is also performing across the entire Latam spectrum. So far in Q1 and Q2 2022 alone, the company penned in more than 20 partnerships across the region. This latest deal with
The lion’s share of those deals was a mix of Pragmatic Play video slots and live casino partnership agreements. There were also extensions of existing deals by adding Pragmatic Play live casino games on top of existing video slot supply deals, or in the case of the Bet7k Brazilian deal, an expansion of slots on top of live casino.
LATAM Expansion: South American countries Pragmatic Play has formed new partnership agreements during 2022 so far including Argentina, Brazil, Chile, Venezuela, Paraguay, and Colombia.
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