Playtech and NorthStar Gaming enter a strategic partnership to bring a quality online gaming experience to residents in Ontario. (Image from Romain Dancre on unsplash.com)
While the sale or non-sale of Playtech rumbles on, it remains clear that it is not putting off other companies from working with the iGaming giant. It was close to three months ago that Playtech made it public that they were open to acquisition, and since then we have seen bids, counter-bids, bidders pulling out and others coming in.
However, this has not stopped the Canadian firm, NorthStar Gaming, from entering into a partnership with Playtech as it looks to become a premier provider of online gaming in Ontario. As part of the deal, NorthStar Gaming will use Playtech’s IMS platform to power an online casino, live casino, poker, and bingo platforms in the province.
NorthStar Gaming believes this technology, and the shared iGaming experience of Playtech, will help it provide one of Canada’s best online casino and sports betting experiences. The company is just finalising licensing and regulatory approvals before it can press ahead with its plans. The IMS platform, developed by Playtech, is one of the most complete casino and sportsbook backend solutions. It will allow NorthStar to offer Ontarian players the high-quality online gambling they deserve.
More About NorthStar Gaming
Led by former Panasonic CEO Michael Moskowitz, NorthStar Gaming Inc. launched in December 2021, intending to become Ontario’s leading online betting, casino, and sportsbook brand. The company hopes to create new jobs and contribute to the economy in Ontario while delivering an iGaming experience that convinces Canadians within Canada and not at unregulated offshore online casinos. The company quickly partnered with TorStar Corporation, a reputable media, news, and sports company based in Toronto, and believes that partnership alongside that of Playtech will enable to deliver a premium online casino experience in Ontario.
More About Playtech
Playtech is one of the largest iGaming companies in the online gambling industry and has operated since 1999. Listed on the London Stock Exchange, the firm currently employs over 7,000 employers in two dozen countries. The company develops online casino games that feature at partnering online casinos in numerous major markets, casino platforms, backend solutions, and live dealer studios while also working in partnership with dozens of other major iGaming brands. Aristocrat, an Australian iGaming company were expected to acquire Playtech this January, but that is now on hold for the time being.
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