New partnership agreements announced by Slotmill and Betsoft. Both iGaming developers will enjoy increased exposure at new platforms. (Image from betsoft.com)
Competition is strong in the iGaming industry and across regulated markets. There are over 250 slot development companies alone and they are all jostling for a position to ensure they get a piece of the pie. However, only those that work the hardest, develop the highest quality games, and continue to adapt and evolve will stand out from the rest.
It is a constant struggle for brand awareness and market exposure. That is why development companies such as Betsoft and Slotmill perpetually look for opportunities to showcase their products. Of course, integrating their games portfolio on popular online casino and aggregation platforms is the best way to achieve this. It gets their games out in front of their target audience, the players.
In this piece, we can tell you that both have penned new deals that should aid their cause and continue their growth.
Betsoft Titles Now Integrated on Betsson Brands
Betsoft has labelled its latest strategic iGaming partnership as a “great fit for all concerned”. The prolific online slot and virtual table game developer have entered into a commercial agreement with the Betsson Group. As a result, Betsoft’s vast portfolio of casino games has been integrated into Betsson brands, including StarCasino, Casino Euro, Jalla Casino, Rizk, and Guts.
Among the titles players on those platforms now have access to popular recent releases including Kensei Blades, Jungle Stripe, and Take the Bank. Adding to this, Betsoft will bring a whole host of in-game tools to the platform such as its successful Take the Prize promotion. The second run of that promo has recently finished, but Betsoft has already confirmed it will continue to offer it regularly. The firm developed Take the Prize to help attract and retain players of its catalogue of casino games. In turn, it aids partnering platforms as players stick around hoping to win some of the wager-free random cash drops.
The Head of Games at Betsson, said: “We strive to work with iGaming brands that share our goal of delivering an exciting and innovative gaming experience. We cannot wait to develop a strong working relationship with Betsoft.”
Slotmill Ties Up Two New iGaming Partnerships
Slotmill is another prominent slot provider that has been busy negotiating new content agreements. In fact, the firm has recently announced two in quick succession. The first is with Pariplay, an aggregator that can take Slotmill’s slots portfolio to over 20 regulated markets. Partnering operators in markets such as the UK, USA, Italy, Holland, Canada, and Spain can now make Slotmill’s games available to their players. The integration has not happened just yet but is expected during the fourth quarter of 2022.
Pariplay’s Director of Partnerhips, Callum Harris had this to say on the agreement: “Slotmill has quickly earned a strong reputation regarding the quality casino content it has consistently delivered. We are thrilled they have become a part of our partner network.”
Slotmill also inked an agreement with the leading Swedish platform, Svenska Spel Sport & Casino. The platform’s deluge of members can now access popular titles including Coin Quest, Super Fruit Smash, and the Big Hit and Coin.
Niklas Örtbrant, the platform’s Head of Online Casino said: “We always take extreme care when adding new casino games as we have to be sure they meet our criteria in terms of fairness and player protection. We have had an eye on Slotmill for some time and we’re confident that this is the start of a long and fruitful relationship.”
These two agreements represent a continuation of the firm’s dedication towards becoming one of the iGaming industry’s top developers. They also follow similar agreements with the likes of Platin Casino, Avento MT, and the award-winning (2022 SBC Innovation in Casino Gaming and Entertainment) operator Rootz LTD.
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