ICE London 2023 – ExCeL London

Discover the biggest land-based slots by Aristocrat showcasing in London, plus 14 spots for the ICE London 2023 – Pitch Program! (Image from HIVAN ARVIZU)

Ice London is the most important and largest iGaming event in the industry. And this year’s event is already proving to be special with spoilers already hitting the online gambling headlines.

Via the ICE London 2023 – Pitch Program there are 14 positions available for gaming entrepreneurs to pitch revolutionary solutions that would benefit the iGaming and sports betting industry. The idea is for these upcoming tech-savvy tycoons to gain investment to further their project or indeed bring it to life. The lucky innovators will not only gain an invitation to the event, but they will also have a pod to showcase their solution free of charge.

If it is not the ICE organiser who conjures excitement for the event, then it’s the attendees. Most notably some of the game developers. Aristocrat, mentioned on our Australian iGaming portal as the largest game developer coming out of Australia, is already getting land-based casinos and high-street slot arcades excited. The company has revealed some of the game cabinets as well as slot games that will be on display via its ICE 2023 exhibition stand.

If you would like to find out more about these stories, then read on as I cover the full story covering the ICE London 2023 – Pitch Program and reveal some of the cabinets and big-name slot titles on display from Aristocrat.

When will the ICE London 2023 event take play? It is a 3-day event running from 7 to 9 February at the ExCeL London which is just 10 minutes from Canary Wharf.

ICE London 2023 – Pitch Program

The upcoming ICE London expo will showcase a host of gaming and gambling-related innovations and newfangled gadgets by assembling a phalanx of players, operators, regulators, distributors and games developers. In other words, it’s an opportunity to discover and network with the new breed of industry savants.

One of the most interesting aspects of the event is the sheer quantity of start-ups that appear every year. Among the highlights of the show is the Pitch ICE, an industry forum that will showcase 14 of the most cutting-edge game changers in the industry. Those looking to take advantage of this opportunity must make a 2-minute pitch video. From here, the companies will need to be voted in by other industry attendees and then a panel of judges will decide on the 14 finalists.

Each of the winning start-ups will have 3 days of free exhibiting on the Pitch ICE Pavilion. Plus, at set times on the 7 and 8 February, these start-ups will take to stage in order to pitch for investors or partners to see their project flourish.

ICE London a Gateway for Start-Ups: For players and industry innovators, it’s great to see that events like ICE are opening doors for new industry innovators to climb through. It keeps the iGaming industry fresh and innovative!

Aristocrat Slot Games to Showcase at Ice London 2023

Australian video slot developer, Aristocrat has already announced what it plans to showcase via its exhibition stand in next year’s Ice London 2023 event. Unsurprisingly the collection of games being put on show includes the 2022 Global Gaming Awards ‘Slot of the Year’ Wild Wild Buffalo.

The company’s brand-new Neptune Double cabinet will also debut at the event and will include multiple selections of slot titles on the machine including the popular Game of Thrones Kings Landing land-based title still yet to find its way into the online casino market. Maybe one day we can hope the new Anaxi brand by Aristocrat will bring it into the realm of iGaming!

Another land-based slot arcade unit will also be on display, which is the already well-known MArsX Dual and Portrait machine which will feature the brand’s prominent ‘Link’ game titles.

Aristocrat ICE 2023 South African iGaming Focus

On top of showing off its exquisite collection of cabinets, Aristocrat is also going to focus on its heavily invested growth in South Africa. ICE London will surely attract attendees from the South African iGaming market. In particular, the focus is on Bingo via its all-new oneLINK mystery solution. Popular game titles include Pompeii, also a popular Aristocrat online slot, Fu Dai Lian Lian and Ba Bao Huang Long.

South African Ambitions: Check out how the market in South Africa is performing or find online casinos available for players looking for slots using ZAR via the South African iGaming portal here.

Aristocrat Slot Games

Image Courtesy of Aristocrat Gaming
  • Wild Wild Buffalo
  • Buffalo Chief Platinum
  • Game of Thrones King’s Landing
  • Tarzan Link
  • Crazy Rich Asians

Find out more about land-based slots here

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