In our tenth gambling share prices update 2024, four stocks have increased in 2024, while four have seen a decrease since the 2024 market open. (Image by Mohamed Hassan from Pixabay)
Artificial intelligence has infiltrated every aspect of human life and continues to proliferate as businesses adopt AI to assist their businesses at every level.
iGaming is at the forefront of this technological revolution.
The industry has evolved from simple rule-based patterns to complex algorithms with AI enabling life-like behavior in their games. Non-player characters (NPCs) are evident in all games and create a more immersive experience for gamers.
The NPCs exhibit human characteristics and interact with the player, whereas, in the past, the virtual characters would be bound by rigid scripts. AI allows the characters to react to the player’s choices and the game’s progression. The NPCs mimic human attitudes and can engage in conversations, express emotions and remember the player’s past choices in the game.
The AI-generated characters, specifically in role-playing games, can be friends or foes or form alliances when playing with other players. AI can adjust the difficulty of the game based on the player’s past skill and performance levels.
This keeps the player engaged so that the experience is enjoyable for the player. This inclusivity through AI ensures that the players’ experience is positive, as AI can provide recommendations or alternative strategies. New players or experts will experience challenges based on their skill level.
The adoption of AI in iGaming has evolved the industry exponentially. With new advancements in AI, players can expect more innovation and interaction soon… increasing engagement and gaming experience… with possibilities only limited by our imagination.
The question is now, how will it affect the iGaming industry, and will more players flock to online casinos? If that is the case, then iGaming stocks will start to show positive increases.
Previous Gambling Company Share Price Reports: For out previouse report so you can make comparisons with the current price movements in this report, please see our ‘Gambling Share Prices 2024 – Issue 9‘.
Gambling Company Price Movements
London Stock Exchange (LSE)
Playtech – (PTEC.L)
Playtech had a solid start to 2024 but is battling some negative underlying trends. Two main revenue decreases are customer-friendly betting outcomes and fee collection.
The company experienced growth from last year’s FIFA World Cup and this year’s Premier League, but players seemed to beat the odds, as winning payouts were substantial. The ongoing court case with Caliplay has not been resolved, and outstanding fees have not been collected.
PTEC is currently in a bearish trend and is trading at 455.50 GBX with support at 452 GBX and strong resistance 471 GBX.
Current Price: 455.50 GBX
2 Jan 2024 Open: 445.40 GBX
(+10.10 GBX | +2.27%)
3 Jan 2023 Open: 506.50 GBX
(-51.00 GBX | -10.07%)
Australian Securities Exchange (ASX)
Aristocrat Leisure Limited – (ALL.AX)
Aristocrat continues to outperform its peers in the industry. The share price is up 8.3% over the last month and up 29% year-over-year. The stock rose spiked in the last week after announcing a multi-year partnership with the Dallas Cowboys in the NFL.
ALL will secure prominent signage at the AT&T Stadium year-round – in the stadium, concourse and in-game branding (big screens). The company had previously announced NFL slot machines but has now expanded the partnership.
Aristocrat is currently trading at $49.07 AUD and is just off an all-time high of 49.99 AUD, achieved June 20th.
Current Price: 49.99 AUD
2 Jan 2024 Open: 40.60 AUD
(+9.39 AUD | +23.14%)
3 Jan 2023 Open: 30.66 AUD
(+19.33 AUD | +63.06%)
(Nasdaq Stock Market)
Light & Wonder – (LNW)
Light & Wonder continues to innovate by integrating AI into its games because of its partnership with FLOW, which is the main reason for its accelerating growth. Gaming equipment and systems makers have been on a bullish trend for several years.
The stock price is currently trading at a monthly high of 102.06 USD and is just off an all-time high of 108.90 USD, realized on March 21st.
Current Price: 102.06 USD
2 Jan 2024 Open: 81.56 USD
(+20.50 USD | +25.14%)
3 Jan 2023 Open: 56.95 USD
(+45.11 USD | +79.18%)
London Stock Exchange (LSE)
EVOKE PLC – (EVOK)
Since rebranding from 888 to Evoke last month, the company had hoped for a turnaround, but the share price has continued to slide. The company continues to expand to improve the share price and has partnered with Deutsche Numis as one of its key corporate brokers to bolster the stock price.
The share price is currently trading at 82.55 GBX, down 6.3% since the last report.
Current Price: 82.55 GBX
2 Jan 2024 Open: 91.00 GBX
(-8.45 GBX | -9.29%)
3 Jan 2023 Open: 84.60 GBX
(-2.05 GBX | -2.42%)
(Nasdaq Stockholm)
Evolution AB – (publ) (EVO.ST)
Evolution has been in a downward trend since the last report. The share price has lost almost 8% and continues to drop. As of May 31st, the company has been the target of significant short-interest growth.
Traders have accumulated over 1.3m shares, a 6.1% increase from the previous month. The company has experienced failures in expansion, foreign exchange rates and RNG numbers.
EVO is currently trading at 1,080 SEK with weak support at 1,031 SEK.
Current Price: 1,080 SEK
2 Jan 2024 Open: 1,217.40 SEK
(-137.40 SEK | -11.29%)
3 Jan 2023 Open: 1,028.00 SEK
(+52.00 SEK | +5.06%)
(Nasdaq Stock Market)
Inspired Entertainment, INC – (INSE)
Inspired Entertainment has expanded its reach in many different markets in the last few weeks. They have signed with the provincial government of Alberta – the Alberta Gaming, Liquor and Cannabis Agency to allow the purchase of new Valor cabinets/terminals.
INSE has also inked deals with William Hill to supply 5k Vantage terminals in New York. These new deals will provide new revenue streams with the expectation of increased revenue.
The share price has risen marginally by 3.8% in the last month and is currently trading at USD 9.21.
Current Price: 9.21 USD
2 Jan 2024 Open: 9.84 USD
(-0.63 USD | -6.40%)
3 Jan 2023 Open: 12.85 USD
(-3.64 USD | -28.34%)
London Stock Exchange (LSE)
Flutter Entertainment plc (FLTR.L)
Flutter continues to shake up the company at the executive level. In the last month FLUT have announced a new Group CFO (in-house appointment) and a new Director of Global Payments Strategy (recruited from Spotify).
Market analysts speculate that the new executives will bring experience and insight to these faltering divisions. While the share price is up a respectable 9% since January, the stock has been in a bearish trend since May.
The stock is currently trading at 14,990 GBX and is down 5.5% in the last month.
Current Price: 14,990 GBX
2 Jan 2024 Open: 13,935 GBX
(+1,055 GBX | +7.57%)
3 Jan 2023 Open: 11,405 GBX
(+3,585 GBX | +31.43%)
New York Stock Exchange (NYSE)
MGM Resorts International (MGM)
MGM Resorts have gained only 1.50% over the last year but institutional investors have continued to support the company. A major loss of revenue was a security breach/hack last September which is expected to cause a $100m loss but large investors have not pulled investments.
The company continues to explore other markets and met with the Tourism Authority of Thailand last week. MGM intends to promote Macau tourism in Thailand as profit margins in the country are very favorable.
The share price is up 7.9% since the last report and is currently trading at a monthly high of 42 USD.
Current Price: 42.00 USD
2 Jan 2024 Open: 44.29 USD
(-2.29 USD | -5.17%)
3 Jan 2023 Open: 33.93 USD
(+8.07 USD | +23.77%)
Disclaimer: The financial information on this page is not advice and is not here to encourage you to purchase shares in these companies. We have no connection with the share prices for these companies and merely report this data for our online gambling readership.
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