Tune in to find out how the Casinoplusbonus team feels online casinos could improve user-experience by adding filters to gaming lobbies. (Image Courtesy of potjanun964372 on Vecteezy)
Moving away from what’s happening in gambling news today, I am going to cover a topic that I see often appearing on social media and online casino forums.
That is, most online casinos are the same but wrapped up in a different brand name. I can see why players feel this way, and I am not here to disagree with that opinion.
On the contrary, I want to discuss how online casinos can improve their reputation for being ‘just another casino games library.’ And I believe it would take one simple change to a casino’s interface to make it different.
However, I am not going to give you that spoiler just yet, which I will get into below. Firstly, I want to discuss the difference between online casinos and land-based casinos to build up a picture.
I will begin with the ultimate catch-22 of online casinos versus land-based casinos.
The key difference for online casinos is that they can capture worldwide audiences online, which gives them a huge advantage over their land-based counterparts.
In contrast, land-based casinos are limited to walk-in customers in the vicinity of the area, regular players, and their allure of attracting people from across the globe, such as those in Vegas and Macau.
However, brick-and-mortar casinos do have an advantage. When you walk into different land-based casinos, they all have their unique characteristics—the décor, the number of games, the size of the gaming area, the layout, the bar, the food, and, of course, the location.
On the other hand, online casinos don’t have the luxury of a wide variety of options to differentiate themselves. This is why many players feel online casinos are the same platform but wrapped up in a different brand name.
So, how can online casinos improve? They need to improve the way we search the gaming sections by offering more filters and flexibility, and the problem lays in their game filtering systems.
Why Can’t Online Casinos Match eComm Filtering
What do I mean by eComm filtering? Well, when you go to an eComm store you can tick boxed that filters your products to the specs you are looking for.
Take an online shoe store, for example. You can tick a box for the brand, shoe size, colour, and style.
Even more complex eComm products require further filters. For example, TVs. Filters include Smart TV Features, Refresh Rate, Display Technology, Resolution, Screen Size, Brand, and Price. Even under each of these catergories, there are several more options.
Therefore, my question is, why can’t online casinos do the same thing?
| Filter Idea | Explanation |
|---|---|
| Jackpot Vs Non-Progressive Jackpot Lobbies | As a fan of jackpot slots, I have never seen an online casino separate progressive jackpot slots from non-progressive jackpots (fixed jackpots). This would be a great first step to take. |
| Filters for Reel Mechanics | There are so many varieties off online slots. Megaways and Bonus Buy seem to already have dedicated lobbies. Yet, adding a drop down for Cluster Pays, Infini Reels, Pay Anywhere (Scatter Pays), Ways to Win, Pay Lines, Classic, Classic Slots, and Pay Both Ways. |
| Filters for Features | This is a tough one because there are so many features. However, a comprehensive list wouldn’t hurt. For example, free spins, pick me bonus, gamble feature, cascading reels, expanding wilds, sticky wilds, re-psins, random multipliers, nudges, and there are many more. |
| Improved Information Displays | Some games show only the game name. Additional information like the min-max bet allowed, the jackpot amount if its a progressive jackpot, max win, and RTP would be great. Some casinos already do this either visibly on the game or when you hover your mouse over it. |
What Other Ideas Could Casinos Use to Differentiate
- Add Exclusive VIP Rooms: Rather than mix VIP games in with other games; casinos could add a separate interface that can only be unlocked by players who bet high stakes.
- 3D Rendering Interfaces: Evolution has already introduced this concept via its First-Person games. Players could see the various games by wondering around a lobby, which is effectively minuscule Metaverse.
Even better than this, BetConstruct already has a BCverse Metaverse, and casinos could follow this example.
Not only would having this information help experienced players get more information before they play a game, it would also guide new players around the games giving them all the information they need. As I said, e-comm stores have done this for years, so why aren’t online casino doing it?
My Experience as an Online Casino Review Expert
Speaking from experience, I can certainly see how most people feel casinos are just more of the same, only under a different brand.
As an expert casino review expert for more than 15 years, roughly 4 years on Casinoplusbonus, I often feel like I am finding different ways to say the same thing about some online casinos I am reviewing.
I agree that many of them are much of a muchness and it does become arduous trying to find the subtle differences between them.
This is why casino reviews are vital. The idea of a casino review is to give you information about an online casino’s services in an orderly fashion so you can differentiate each one.
With so many online casinos appearing to offer the same games, it is the components surrounding the gaming that make casino reviews so useful. Casinos may look the same, but they offer different wagering requirements, deposit turnovers, and bonuses offered.
This is why, here at Casinoplusbonus, we are updating our reviews with a dedicated pros and cons section so you can see the standout features and those that need improving. All new reviews come with these pros and cons. However, there are a few stragglers we still need to update, so please bear with us as we continue to improve the site.
Useful Information to Differentiate Online Casinos
| Money | Explanation |
|---|---|
| Deposit Turnover | Check how many times you need to turnover your deposit for free withdrawals. |
| Wagering Requirement | Check how many times you need to turnover your bonus money before you can convert it to real money. |
| Licensing | Make sure the casino has a reputable licensing authority overseeing its activities. |
| Bonus Offers and Gamification | Check to see if the casino offers bonuses that apply to the casino games you play and if the casino offers additional bonus deals like a bonus shop or gamification. |
Happy hunting! Please leave a comment below or comment in the forum about what you think casinos should do to improve their appeal and differentiate.
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