Casino Operators Vs Aggregators

The Casinoplusbonus team discusses the iGaming companies that bring online casino brands and platforms to your desktop and mobile devices. We help you understand the operators who manage casino platforms and the aggregators supplying the operators.

Below, you will find well-known operators and aggregator brands. Under each one of these sections, you can find online casinos operating under these operator and aggregator services.

Find Online Casinos by Aggregator or Operator

Before we introduce the differences between operators and aggregators, we are going to start by giving you a list of some of the most reputable operators and aggregatorss in the iGaming market.

Casino Aggregators Reviewed by Casinoplusbonus

Casino Operators Reviewed by Casinoplusbonus

Reviews Coming Soon: We will be reviewing the Soft2Bet and aggregator platforms. Plus, we plan to expand the list of operators reviewed. Watch this page for up-and-coming content!

Casino Operator Vs Aggregators

We call these companies B2C (Business-to-Customer) services because operators own the casino brand name. On the other hand, we call aggregators B2B (Business-to-Business) services because aggregators supply operators with the casino platform.

Casino Operators Explained (B2C)

Operator Promotions

Operators choose the promotions they offer regardless of the aggregator platform. However, aggregators can influence bonuses and promotions by offering built-in extras such as gamification or bonus shops.

These promo tools are optional, but in most cases, online casinos will jump at the chance to use them.

Other optional promotions operators can independently sign up for are software provider network promotions. For example, Pragmatic Play Drops and Wins and the Spinomenal Spinoleague are options. If you are unsure what a software provider promotion is, take a sneak peek at our real money casino promos guide.

Your Casino Balance

Your casino balance is entirely under the responsibility of the operator. Even if the operator uses an aggregator platform, the aggregator cannot hold your casino balance.

Casino Terms & Conditions

The terms and conditions, such as terms of use, maximum withdrawals, and deposit turnover, are all down to the operator. The aggregator plays no part in this side of the casino’s operations. With that said, the licensing authority the casino operates under will have an effect on the countries the operator’s iGaming platform can accept. For example, the Malta Gaming Authority (MGA) does not allow operators to target online gambling markets such as Australia.

Other areas that are entirely down to the operator’s discretion include bonus rules, such as wagering requirements, bonus balance expiry, and the amount of bonus offered. The same applies to VIP programs and all other promotional and bonus-related offers.

Operators with Multiple Brands

If you start to browse the list of operators in the table at the beginning of this guide, you will find that some offer multiple brands. They are the same casino in most cases but with a different theme and, quite often, slightly different bonus deals. Using the multi-brand tactic allows the operator to appeal to a larger target audience, primarily via the use of different themes.

Independent Operators

Although we have focused on operators using aggregator platforms, there are those out there that use customer-designed platforms—for example, Rootz, which is the operator of Wheelz and Wildz online casinos reviewed here on Casinoplusbonus.Another example of an independent operator with a bespoke platform is 888Casino.

In short, operators come in two shapes and sizes. Those that use aggregator platforms and those that have designed a custom-built platform via an internal IT team.

Casino Aggregators Explained (B2B)

An aggregator is a third-party company that designs online casino platforms for rent. For example, Slotegrator, SOFTSWISS and Soft2Bet are some of the most well-known aggregator platforms.

Licensing Framework Services

Aggregators also offer operators further services on top of an out-of-the-box casino platform and games. They can also help operators with the approval process when applying for licensing certificates. Here at Casinoplusbonus, the main licensing frameworks covered are the Malta Gaming Authority, Curacao GCB, Kahnawake Gaming Commission, UK Gambling Commission, and Anjouan Gaming.

There are aggregator platforms that have designed their platforms to abide by the rules of these licensing authorities. The aggregator platform covers the technical side, such as system security, game randomness, player safety, and privacy required by these authorities.

For the operator, all that remains is for its business practices to meet the compliance standards of the licensing authority, as the aggregator’s platform has already been designed to meet the technical compliance side of the licensing framework’s requirements.

Customer Services Solutions

Most operators will use an aggregator platform to supply them with a 24/7 live chat support team and email services. The solution words quite well even if an aggregator’s customer support team is serving multiple operators and online casino brands. The reason for this is that most aggregator platforms already have a technical support team to deal with any technical issues.

Also, the aggregator’s casino platform is the same across the operator casino brands they support. Therefore, issues with balances, game results, or website usage are generic. In effect, support staff are supporting the same casino with the only difference being the brand name.

Security Solutions

As mentioned in the ‘Licensing Framework Services’ section, aggregator platforms, by design, have high-end security built in. The security aspect of their casino solutions is a selling point.

Furthermore, operators purchasing the out-of-the-box aggregator solution means the operator does not have to spend time or money on hiring a bespoke online casino web design and maintenance team to manage the site’s security.

Built-In Payment Solutions

Another area operators don’t have to worry about is payment solutions. The aggregator platform already builds in multiple options, such as e-wallets, crypto wallets, debit/credit card payment gateways, and pre-paid card solutions.

The above sections explain just some of the benefits aggregators offer operators. At the same time, players can rely on casinos online that use top-rated aggregator solutions for reliable and consistent casino gaming delivery.

Decision-Making Using Operators or Aggregators

There are two ways you can choose which online casinos you want to play at when using aggregators or operators in your decision-making process.

• By Aggregator: Players who like to switch casinos rather than remain at one casino for any length of time may swap to another platform using the same aggregator service provider. Although the casino platform will generally have the same layout across all brands using the aggregator, the operator, bonus offers, wagering requirements, or software provider promotions might be different from one casino brand to the next.

• By Operator: Switching online casinos by operator is not as straightforward as switching casinos by aggregator. Some players still use this strategy, but usually, on do so if the operator offers different promotions, perks or bonus rules at another one of its casino brands. Also, a switch to another casino brand managed by the operator can be instigated by something as simple as the release of a new casino with a more likeable theme.

Do you have questions to ask us? Please leave a comment if you have any questions about the content we have provided in this Casino Operators & Aggregators guide. Also, you can discuss the topic with other likeminded players by conversing with the Casinoplusbonus forum community.

FAQ

What is the difference between a casino aggregator and a casino operator?

A casino aggregator does not deal with casino members directly. The aggregator supplies the operator with a casino platform. It is the operator that owns the casino brand name and website and deals with customers. In short, the aggregator is an intermediary service between operators and players.

If I have a casino dispute, do I contact the aggregator or the operator?

Any casino disputes or complaints you would need to direct towards the operator. The aggregator, in general, does not take responsibility for customer complaints.

How can I trust an online casino operator is a legitimate company?

When you find an online casino always check the operator name, and look for which licensing framework the company has gained approval. For example, we mention Dama N.V. in this guide, which has approval from the Curacao Gaming Control Board (GCB).

How can I check if an online casino operator is a legitimate company?

Use the table in the final part of the guide and head to the advisor guide, ‘How to Check Casino Operators’. For players in the UK, you can use the UKGC website. For players in Ireland, Canada, New Zealand, South Africa, and India looking at an iGaming platform operating under the Malta Gaming Authority (MGA) or Curacao Gaming Control Board, you would usually check the Malta Business Registry or the Curacao Chamber of Commerce website.

Which aggregator platform does the Casinoplusbonus team recommend?

Each aggregator has its pros and cons. SOFTSWISS has thousands of games and software providers. Plus, the aggregator’s casino platforms come with built-in responsible gambling tools. Soft2Bet also has thousands of games, plus gamification bonuses. However, Soft2Bet casinos generally do not offer responsible gambling tools. Choosing an online casino using a particular aggregator platform is down to your personal preferences.