B2B Sports and Casino Partnerships News (13 Oct) – William Hill, Pragmatic Play & More!

We are back with another bitsize update in our latest B2B Sports and Casino Partnerships News (13 Oct) covering casino company deals! (Photo by Dan Meyers on Unsplash)

It has been busy here in the CasinoPlusBonus realms updating new pages, so we have not been able to get around to a casino partnership news report for quite some time. For all fans of this bitesize report, apologies for the delay. But here we are back to business as usual with an abundance of B2B deals in today’s B2B Sports and Casino Partnerships News (13 Oct) update.

Usually, we pick out every deal made over seven days and report them in a weekly report. Still, as I published the previous report last month on 28 September, as you can imagine, there were over sixty partnerships. Regrettably, it is way too much to cram into one report. Therefore, apologies if you rely on this update for your bitesize news update.

Nevertheless, I have compiled a report by delving into the most interesting partnerships since the B2B Sports and Casino Partnerships News (28 Sep) update. Admittedly, I’ve taken a slight bias by reporting on software providers and online gambling platforms the team here at Casinoplusbonus covers more regularly here on our iGaming portal.

Below, I have William Hill, Pragmatic Play (as you probably guessed already), and Playtech are the main features, while there’s a highlight area with more bitesize B2B partnership deals at the end.

If you missed the previous update, you can return to the B2B Sports and Casino Partnerships News (28 Sep) news here. You can rewind through September’s B2B deals from this page.

William Hill Partners with Toolbox

888 Holding’s William Hill brand has partnered with Twenty3, known for its cutting-edge sports tech.  Meanwhile, William Hill is one of the UK and Ireland’s most popular online casinos and sports books.

WH’s sports platform is so well regarded that the brand won the Sports Betting Operator of the Year and Sports Betting Operator of the Year at the International Gaming Awards 2022. In 2020, the sports book version of the site also won silver for the Racing Sportsbook of the Year and Football Sportsbook of the Year at the SBC 2020 and 2019 awards, respectively. WH also won the Global Gaming Awards 2023 Retail Operator of the Year Bronze award this year.

The WH brand wants to improve its sports betting offering with Twenty3’s proprietary Toolbox, an AI platform designed to turn raw data into actionable insights. To get more insights into the William brand, head to the WH Casino Review here, written by myself, a long-term member of the casino, sports, and online poker platform.

CEO Andrew Cox at Twenty3, their Toolbox helps William Hill deliver bespoke sports betting content, streamlining gambling entertainment for 888 Holding’s online and land-based brand members.

Pragmatic Play Reports Four New Partnership Deals

Yes, if you have read the Casinoplusbonus partnership reports regularly, you’ll know that Pragmatic Play always has a place. Why? The company is forever making new B2B gambling company partnership deals. Therefore, in line with this report’s tradition, here are four more deals to report.

• Lígalo en Línea: A deal made in Latin Maerica with Lígalo en Línea brings Pragmatic Play’s online slots, virtual sports, and live casino to the LATAM operator.
• Joga Junto: This is partnership number twelve in Brazil this year. Joga Junto will offer its members Pragmatic Play, including online slots, virtual sports, and live casino games.
• Casino Magic: Out of the eight casino company partnership deals reported in Argentina this year, two came in August, three in September, and another in October with Casino Magic. The first Argentinian deal of the year was with BPLAY in July. Casino Magic made it eight in 2023, adding Pragmatic Play online slots and virtual sports.
• Napolean: The Pragmatic Play live casino portfolio has expanded in Belgium, entering the Nepolean online gambling entertainment platform’s live casino lobbies.

The three LATAM deals make it thirty-six new B2B deals in the region this year, reported on the Pragmatic Play news pages.

Playtech Bets Big with Two New iGaming Partnership Links Ups

The London Stock Exchange brand hasn’t been doing so well on the stock market lately, with a 24.17% drop in value this year. However, on the business end, big news is coming out of the live casino camp, while the company is also expanding into new regulated betting markets.

• Playtech/Fremantle: The new deal between Playtech and Fremantle will bring a new live casino gameshow to the brand’s portfolio called Family Feud.
• Playtech/Georgia & Armenia: A new deal expands Playtech’s European presence.

Next week, more B2B Sports and Casino Partnerships News will come with a report of all the big gambling company deals reported from today and over the next 7 days.