Latest aggregator news just in: In our aggregator news update, we bring you stories from SOFTSWISS, ProgressPlay, and Soft2Bet! (Image from soft2bet.com)
With the ever-increasing popularity of online gaming, the demand for a wider variety of games and betting options has always been on the rise. This has led to an increased demand for dedicated aggregation platforms to step up to the plate by offering a one-stop-shop solution to online casino and sportsbook platforms.
There are now many major aggregation platforms serving thousands of online casinos around the globe. In this post, we will take a look at some of the latest news coming from some of the major players, including SOFTSWISS, Soft2Bet, ProgressPlay, and EveryMatrix. The stories cover everything from new content partnerships, new services, new markets, and an anniversary.
SOFTSWISS Celebrates 5-Years of its Afilka Affiliate Program
Kicking things off, SOFTSWISS has revealed it has celebrated the five-year anniversary of its Afilka platform. The affiliate management and tracking tool has enjoyed enormous success since earning its first client just five years ago. The platform simplifies processes for affiliates and iGaming operators that want to work side by side on the promotional aspect of an online casino or sportsbook.
Since its launch, the affiliate program has seen its client portfolio has increased to over 200 iGaming brands worldwide. In 2022, the platform saw its client list increase by 60% while there were over 56,000 new affiliate sign-ups. That success has not gone unnoticed by iGaming award events either. As an example, Afilka was named the 2022 Best Affiliate Tracking Software of the Year at the SiGMA Balkans and CIS.
SOFTSWISS is an aggregation platform that regularly keeps the industry updated with its latest news. Just last week, we posted a SOFTSWISS news recap covering multiple stories coming from the company in recent weeks.
Soft2Bet Adds AvatarUX to its list of Partners and Enters the Danish iGaming Market
Next, we bring you a couple of stories coming out of Soft2Bet, one of the world’s leading iGaming Soft2Betaggregators. First up, a year after gaining a license from the Danish Gaming Authority in January 2022, the company has now finally entered the market via its Betinia online casino and sportsbook.
The brand was launched in 2020 and is also currently licensed by the Malta Gaming Authority, which allows it to offer its services to players in various countries around the world. Now fully compliant to operate in Denmark, the platform can now offer its online gambling services to players within the country. As the name suggests, Betinia’s primary focus is on sports betting, but it also offers a range of online casino games, including slots, table games, and live dealer games.
In other Soft2Bet news, the popular aggregation platform has added a new iGaming provider to its long list of partners. The firm recently revealed that AvatarUX, the leading casino game developer, will now provide its full portfolio of games on the platform. Online casino operators in partnership with Soft2Bet now have the option of adding that portfolio to their existing collection of games.
EveryMatrix Signs on the Dotted Line in Holland Casino Partnership
EveryMatrix, the leading iGaming software solutions supplier and aggregation platform that recently revealed 2022 was the best financial year in its 15-year history has signed a multi-year deal with Holland Casino. Via its two in-house studios, Spearhead Studios and Armadillo Studios, EveryMatrix will now provide the platform with a wealth of new casino content. Based in the Netherlands, Holland Casino will enjoy a major boost to its games selection after agreeing to this deal on Valentine’s Day earlier this week.
Of the games the casino can now offer its members following this partnership, the most popular are titles, including John Daly Spin It and Win It, The Lioness, and Fortune Dragon Queen: Exotic Wilds.
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ProgressPlay Unveils New Licensee Service at ICE London 2023
As you will see from our recently published news article covering the highlights of the ICE London 2023, there has been a lot of news coming out one of iGaming’s most prestigious annual events. ProgressPlay also attended that exhibition and used it as a platform to showcase the release of its licensee service for its popular aggregation platform.
ProgressPlay, is an aggregation platform that was recently nominated in the ‘White-Label’ category at the 2022 EGR B2B Awards, currently powers over 100 online casinos providing them with access to over 4,000 games courtesy of hundreds of suppliers including Spinomenal, TVBet, Thunderkick, NoLimit City, and NetEnt.
The new licensee service is a standalone platform that gives partners the ability to manage and execute everything but the casino platform. It is designed to be fast, flexible, and customizable, allowing operators to tailor their online gaming site to their specific needs and preferences. The platform supports a wide variety of games from top-tier game providers, as well as a range of payment options, including major credit cards, e-wallets, and bank transfers.
ProgressPlay also gave interested parties that attend ICE London, a 25% discount on its services. That gives potential clients that took their time to visit the aggregators stand at the exhibition a chance to get a head start on their competitors.
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