The Casinoplusbonus team explains each SBC award’s event. You will also find full winners lists from past SBC Awards ceremonies, giving you a historical index of past events.
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Table of Contents
About the SBC Awards and History
The first SBC Awards event took place in 2014. The award event started in order to celebrate operators, software providers, online casinos, and other companies connected to the gambling entertainment industry. Its inaugural event took place at a casino I know well – Hippodrome Casino in London.
Traditionally, the SBC Awards tool place in London, where it moved to different venues each year as it became increasingly popular, with the number of attendees growing each year. From the early days of just hundreds of attendees, the 2023 event hosted over 1,000 people, and the 2024 event more than 1,200.
Since its humble beginnings in London, the SBC Awards has gone global now with three events hosted worldwide:
- SBC Awards (Main Event) – began in 2014 in London, UK
- SBC Awards North America – began in 2021 in New York City, USA
- SBC Awards Latinoamérica – began in 2021 in Miami, Florida, USA
Today, the awards span from online casinos and sports betting sites to land-based establishments and affiliates.
Why does Casinoplusbonus trust the SBC Awards?
- The SBC Awards have a strict and transparent judging process in place.
- The consortium is a prominent events and media company well-known in the gambling Entertainment industry.
- The SBC outfit is not an affiliate website. Therefore, it does not hand out paid-for or fake awards to earn money and increase affiliate commissions through brand exposure. You can read more about fake gambling awards here.
SBC Awards Main Event
The main event usually has over 40 awards and covers brands that operate within the global gambling entertainment industry. As a result, the main event does not restrict participation based on country. Instead, it takes into account gambling companies and individuals on a global scale.
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Operators Awards: In this category, you’ll find interesting awards for the best Operator, Casino Operator, Sportsbook Operator, as well as rising stars in sports betting and casino. They can serve as a guide to help you find the best online gambling entertainment platform for you.
- Supplier Awards Awards: This is also an interesting category for players. It gives you the best Live Casino Supplier, Live Betting Product, Sportsbook Supplier of the Year, Casino / Slots Developer of the Year, Virtual Sports Supplier, Esports Supplier of the Year and the best Land-Based Betting & Gaming Product. This is just a small sample of up to 20 supplier awards in this section of the SBC Awards ceremony.
- Payment Awards: For those of you looking for award-winning payment providers, the Payment Award Category can give you ideas. Awards here are usually Payment Solution, Payment Innovation, and Fraud & Compliance Solution of the Year.
- Operator & Supplier Awards: Awards include Leader of the Year, Employer of the Year, and Socially Responsible Initiative of the Year.
SBC Awards North America
The North America Awards offer similar categories to the main SBC Event above. Yet, awards do not take the global gambling entertainment market into account.
Instead, this event dedicates its accolades to gambling companies and brands supplying the North American industry. Namely states in the US that allow iGaming and/or sports betting, plus Canada’s Ontario iGaming and sports betting market.
- Supplier Awards: The most interesting awards for casino players to take note of in this category are the Best Casino Supplier, Rising Star in Casino, Best Platform Supplier, Best Live Betting & Gaming Product, Best Casino Operator, Best Sportsbook, and there are many others!
- Operator Awards: Again, another interesting category to take note of. The SBC awards gambling entertainment companies for the best Sports Book, Casino Operator, Rising Star, Socially Responsible Operator, Social Gaming Operator, and best Marketing Campaigns & Sponsorship.
- Best Payment Solutions: Awards in this category for payment providers are Payment Solution, Compliance Solution & Partner, and Payment Innovation of the Year.
- Supplier Awards (Tech & Marketing Services): All gambling entertainment companies rely on tech, and SBC North America even includes this category to reward those businesses that are the backbone of the industry. For example, two interesting awards in this category are to acknowledge the best Player Protection Service Provider and the best Sports Data Product.
SBC Awards Latinoamérica
Casinplusbonus doesn’t cover the Latam or Latinoamérica region. With that being said, the brands we interact with in the six countries we cover on our iGaming portal also supply the Latinoamerican market. Therefore, we publish SBC awards news covering this region as a matter of interest to see which brands are succeeding on a global scale.
- Operator Awards: This section directly awards the operators managing online gambling entertainment platforms on the B2C side of the business. Sportsbook Operator, Bingo & Lottery Operator, Casino Operator, and Rising Star awards.
- Supplier Awards: In the supplier category, accolades are for B2B companies supplying the operators’ B2C platforms. A sample of roughly 12+ awards that feature in this category are Casino & iGaming Supplier, Sportsbook Supplier, Bingo & Lottery Supplier, Esports Supplier, Land-Based Betting & Gaming Product, Land-Based Betting & Gaming Product, and Rising Star In Sports Betting.
- Operator & Supplier Awards: This section of the SBC Awards Latinoamérica acknowledges the industry’s best Leader of the Year and the best Employer of the Year. Either a B2B supplier or B2C operator can win this award as all companies go to the judges.
The Latest Gambling Awards News
Casinplusbonus regularly publishes awards news – look out for SBC awards and other awards winners lists here!
You will find awards news covering gambling entertainment bodies that we approve of here at Casinoplusbonus. These are the EGR Awards, SBC Award events, International Gaming Awards, and Global Gaming Awards events.
Plus, we also cover other awarding bodies we like, such as the 5 Star Media Gambling Awards event, as well as events that show recognition to regulatory authorities or to gambling companies that show excellence in responsible gambling and compliance.
How SBC Awards Help Players
When you have a reputable and long-standing brand that has been giving out awards in the online gambling entertainment industry for many years, you get a good indication as to which brands are trustworthy and offer high player engagement.
Overall, the SBC Awards is one of the best events to take note of winners. We suggest that if you do take note of these award winners, then you can test them out for yourself.
Now, there are some caveats to awards, and we have listed those below:
- You may disagree that a winning brand is the best: We all have our preferences when it comes to casino platforms operated by a particular operator. Plus, some may feel some brands that win awards are not as good as others. This is all part of the parcel of the phrase I love the most – each to their own.
- You have had a bad experience with one of the winning brands: Here on Casinoplusbonus, we write news, critical casino reviews, and brand reviews. If there is one thing we have noticed in our more than 15 years of writing content for the online gambling entertainment business, it is that no brand has 100% ratings. We, too, have seen award-winning brands we’ve not had great experiences with, but we also have given them a chance to redeem themselves, and many have.
Always remember to take these awards ceremonies as a pinch of salt. Some we will agree with, and others we won’t. I, for one, believe Nolimit City should have won far more awards than it has, or I’ll see the Game of the Year at an event like the EGR Operators and feel a different game should have won.
In the end, it’s just a bit of fun, and some added entertainment to keep our casino gaming and sports betting experiences fun and light-hearted.
We also cover and approve the casino awards events in the table below.
| Alternative Awards Events |
|---|
| EGR Awards |
| International Gaming Awards |
| Global Gaming Awards |
Looking for alternative award events? Take a look at our index to all gambling awards here. It gives you an overview of the four most trustworthy awards events on the online casino gambling entertainment circuit today!
SBC Awards FAQs
What does the SBC Awards stand for?
SBC stands for Sports Betting Community Awards. Although the awards event also takes into account casinos and casino games, too.
How long have the SBC Awards been going on?
The first SBC awards event was in 2014, held in London’s West End at the Hippodrome Casino.
Are SBC Awards Trustworthy?
Yes. The awarding body is a media company within the gambling entertainment industry. It is an entity that clearly states its judging processes and award winners receive accolades based on merit and merit alone.
How do SBC Awards help you make more informed decisions when gambling online?
As the SBC (Sports Betting Community) is a trustworthy media establishment, it hands out legitimate awards. You can use those awards to judge which operators, online casinos or software providers are at the top of their game. You can then go to their casinos or games and try them out for yourself. As a result, it is a legitimate recommendation service of sorts.
What are fake gambling entertainment awards?
Any affiliate website that has decided it has the right to hand out our awards. Ask Gamblers is one of the worst culprits of diluting the value of industry awards. GIG owns the AskGamblers website. It’s a dishonest conflict of interest because GIG is an online gambling tech company. Ask Gamblers is an affiliate website that earns commissions from people signing up to casinos from its site. Handing out awards is not only an immoral practice but also harms player decision-making.
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