Following another busy week in the iGaming industry, we have another bout of appointments made by companies looking to strengthen and enhance their positions in key markets.
The companies I will cover below are SOFTSWISS, MGM Resorts, Zeal, William Hill, and BMM Testlabs.
In fact, since doing these reports, August 2023 has been one of the busiest months. We have seen new appointments filled in senior positions across the gambling entertainment industry.
As you probably know, this is a fast-paced industry with ambitious companies looking to get a foot up in their ongoing battle with competitors.
These firms want only the best personnel to fill their senior management positions with the experience, knowledge, and drive to take their brands to the next level.
We enjoy staying on top of the regular shakeups in the industry, and if you’re similar, you’re in the right place. We have compiled the most prominent appointments in the last week so you can catch them all at once.
The previous gambling company appointments news: If you’re hungry for other recent news, check out our Bi-Weekly New Gambling Company Appointments Report (Aug ’23’) from last week.
Brand Ambassadors Appointed
Before we jump into the new appointments made across the gambling entertainment arena, let’s look at some of the sports stars now signed up with casino and sports betting platforms across the globe.
- William Hill & Eric Cantona: The French football (soccer) legend who played for France and Manchester United is now the face of William Hill’s (888 Holdings) football betting season.
- Planet Football & Robbie Savage: The Planet Football platform has the ex-Welsh international and former Blackburn Rovers football star as its brand ambassador for football betting.
- Copy Bet & Shay Given: Former Republic of Ireland and Premier League star Shay Given has become the betting firm’s latest brand ambassador.
SOFTSWISS Appoints New Regional Business Development Manager for the LatAm Region
SOFTSWISS, a prominent iGaming software provider, is strengthening its presence in the LatAm region by appointing Carla Dualib as the new Regional Business Development Manager. With a background in sports, innovation, and technology, Carla Dualib brings her extensive experience to the role. Her marketing, communication, and sales expertise qualifies her for the position, where she will focus on Brazil—a crucial market for SOFTSWISS in the region.
Carla’s responsibilities include identifying opportunities, enhancing the SOFTSWISS Casino Platform, and exploring new avenues for innovative products. She will lead business development efforts, negotiate, collaborate with partners, manage local projects, and represent the company at regional and global events to enhance SOFTSWISS’ brand presence among potential clients.
SOFTSWISS Jackpot Aggregator showing fantastic results: SOFTSWISS, the leading cryptocurrency-focused iGaming aggregator, has recently revealed that its new Jackpot Aggregator solution is showing increasingly impressive results. In our ‘SOFTSWISS Jackpot Aggregator Q2 2023 Continues Growth‘, you will see that the solution has increased 41% of bets in Q2.
BMM Testlabs Africa Has a New Executive Vice President
Zeena Rossouw has been promoted to Senior Vice President, BMM Africa, at the gaming test lab and product certification consultancy BMM Testlabs. Reporting to the Executive Vice President and General Manager for the Asian Pacific and African regions, Rossouw’s promotion recognizes her extensive 30-year career in the gambling industry and her significant role in managing BMM’s operations in the African gambling market. She provides crucial support and guidance to regulators and gambling businesses in the region.
Check out some of the best BMM Testlab Africa-approved online casinos on our South African online casinos overview!
ZEAL Appoints Stefan Harder as Vice President of New Business
In July, Stefan Harder became the Vice President of New Business at ZEAL, reporting directly to CEO Helmut Becker. His primary role involves strategically expanding and enhancing ZEAL’s in-house charity lottery, Deutsche Traumhauslotterie. Harder, an e-commerce specialist and entrepreneur with over 20 years of industry experience, brings valuable expertise. Before joining ZEAL, he founded and led the adventure gift company Jollydays. He also served as an independent startup consultant and interim manager in multiple companies before joining ZEAL.
New Gambling Entertainment Partnerships: Stay updated with the latest partnership deal in iGaming via the Casinoplusbonus weekly report – you can see the previously published version here – Weekly B2B iGaming Partnerships (Aug 2023 W2). Each report has an anchor to the week before, so you can track back to see all the B2B deals made throughout the year.
Bi-Weekly New Gambling Company Appointments (August) in Brief
- MGM Resorts: Daniel Yang Becomes Chief Customer and Innovation Officer at MGM. MGM Resorts International has appointed Daniel Yang as the Chief Customer and Innovation Officer. In his new role, Yang will lead the company’s global consumer strategy, focusing on enhancing growth and profitability by integrating digital technology and improving the guest experience.
- MediaTroopers: Has brought in Jonathan Sprung as its new Business Development Manager.
- RakeTech: Jacob Felländer has become the new Head of Investor Relations and Corporate Communications at Raketech Group Holding.
- Sandsoft Games: Ahmed Sharif has been appointed the Chief Technology Officer at mobile-first developer Sandsoft Games.
- Fun88 India: Celebrating its third anniversary, Fun88 India has appointed Dale Steyn as a brand ambassador.
- Rank Group: Has installed Mark Harper as the Managing Director of Grosvenor Casinos effective August 14.
- Wynn Resorts: Has brought Paul Liu onto the Board of Directors.
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