How are online casinos placing emphasis on integrating a diverse array of payments methods to widen market reach and appeal! (Image from Mika Baumeister unsplash.com)
Soft2Bet, one of the top online casino aggregators, has explored the importance of innovative payments methods contributing to the success of online casinos with Bryan Cherrett, part of the Soft2Bet team. Some of the key points made in the interview included the advantages of forming relationships with payment providers, which in turn help online casinos attract more loyal customers.
It goes without saying. The more payment methods an online casino accepts, the wider the audience it will attract. This is especially true for casinos that accept multiple currencies. If a casino can add a wide range of payment methods to its platform, then naturally it can also accept a wider range of currencies, and in turn, more currencies mean coverage of more nations/regions.
Today, some of the most popular payment methods include MuchBetter, Neteller, Skrill, Neosurf, Paysafecard, AstroPay, ecoPayz, and of course VISA/Mastercard. Some casinos even go as far as accepting American Express and Diners Cards too.
However, these payment options are not available everywhere, and although they support an excellent range of currencies, some of them do not allow casino transactions from certain countries for one reason or another. For example, in India, banks issuing VISA and Mastercard often reject these payment options simply because there is no regulated online casino framework in place. This is in spite of the fact the law does not specifically state that online gambling is illegal. To accommodate customers from India, online casinos are adding UPI and Indian Banking solutions that will allow casino transactions.
Soft2Bet is one of the leading casino aggregator platforms, and it has highlighted similar scenarios in which its platform has not only worked to integrate a wide range of payment solutions into its platform, but it has also encouraged online casinos using its platform to utilize as many options as possible to their online casinos.
Looking for casino methods? If you check the casino payments methods page here, you’ll find an array of financial options online casinos have made available to their customers by creating platforms that work in sync with these providers’ innovative and secure payment portals.
Payment Solutions Awards an Important Category
Today the emphasis on payment solutions in casinos is not only highlighted by Soft2Bet’s Bryan Cherrett, but it is also underlined in the iGaming industry’s key awards ceremonies. With payment solutions now aware of this, many of these providers are working with online casino aggregators, earning them nominations and the eventual awards for winning their category.
- Trustly – Payment Solution of the Year (Global Gaming Awards London 2022)
- Trustly – Payment Solution of the Year (Global Gaming Awards London 2021)
- (1) Trustly (2) Paysafe (3) Nuvei – Payment Solution of the Year (SBC Awards 2021)
- OKTO Enter Payments: Mobile Payment Solution of the Year (SBC Awards 2021)
- Nuvei – Payment Innovation of the Year (SBC Awards 2022)
- 1account – Fraud & Compliance Solution of the Year (SBC Awards 2022)
- MuchBetter – Innovation in payments solutions of the year (EGR B2B 2021)
- Worldpay from FIS – Payments company of the year (EGR B2B 2021)
What does Soft2Bet do? The company is an online casino aggregator. It offers a white-label online casino platform that operators subscribe to. Once subscribed, the operator can brand the casino, choose the software providers and games the casino hosts, and use special bonus tools to offer no deposit, welcome, and regular bonuses, tournaments, and other promotions. You can see Soft2Bet in action at Malina Casino, Boa Boa Casino, and Wazamaba online casino reviewed here
Leave A Comment