Pragmatic Play Unveils Long-Term Partnership with 32Red. Now Pragmatic Play’s portfolio will be accessible to 32Red’s customers. (Image Source: pragmaticplay.com)
Leading content provider in the iGaming industry, Pragmatic Play has announced yet another partnership following several other successful ones in the past. The new partnership was signed with 32Red, a well-established brand to take its third-party and proprietary slots offering live across markets in the United Kingdom. Through this new partnership, Pragmatic Play’s impressive portfolio of iGaming content will be available to customers and audiences of 32Red including Book of Tut, Book of Kingdom, and The hand of Midas.
32Red is owned and controlled by Kindred Group and it has grown to be one of the most renowned gaming operators in the United Kingdom. The company offers the latest slots and casino entertainment together with a broad range of various table games. This latest deal is hot on the heels of several high-profile partnerships with leading providers in the iGaming industry such as EGT Digital, Kindred Group, and Betway. Thus the new deal will further expand Pragmatic Play’s presence across Europe.
Statement From Pragmatic Play Vice President of Commercial Strategy and Operations
Speaking on the partnership, Pragmatic Play Commercial Strategy and Operations Vice President, Bhotesh Maheshwari stated that 32Red is a major player in the United Kingdom market, so Pragmatic Play is pleased to partner with such a reputable brand. Maheshwari added that Pragmatic Play’s robust portfolio offers its operator partners a broad selection of standard games exclusively designed for players with diverse tastes. In his last remarks, the Vice President said the company is eager to see how the partnership will play out and is optimistic that it will be successful.
Statement From 32Red Commercial Operations Manager
Adam Newnham, 32Red Commercial Operations Manager also spoke on the partnership, expressing his company’s delight to partner with the industry’s big name. Newham continued by stating that 32Red is pleaded to launch Pragmatic Play’s thrilling content as it continues its quest to expand its game offerings.
Furthermore, the Commercial Operations Manager added that 32Red expects Pragmatic Play’s robust content to be well received by its audience and that they look forward to recording success with the collaboration. Pragmatic Play currently boasts up to 5 brand new slot titles per month while also delivering Bingo games and Live Casino as a major part of its multi-product portfolio made available to operators through a single API.
About 32Red
32Red is a British award-winning online casino, bingo, betting, and poker operator company with a license from the Gibraltar Gambling Commission. The company is a subsidiary of the renowned Kindred Group boasting 110 employees made up of industry professionals. 32Red was founded by Edward John Ware in 2002 and has its headquarters in Gibraltar offering Roulette, Play Slots, sports betting, and Blackjack. Games on 32Red website are provided by top developers in the gaming industry such as Rabcat, Big Time Gaming (BTG), NetEnt, and Microgaming. The website hosts more than 500 casino games and also has a bingo section where a player can play 90-ball and 75-ball bingo with different currencies like Japanese yen, Australian dollars, Canadian dollars, U.S dollars, Euro, or pounds sterling.
About Pragmatic Play
Pragmatic Play is one of the most renowned names in the iGaming sector. This developer boasts of more than 80 HTML 5 titles that function on both mobile and desktop devices. It was established in 2015, but in 2016, IBID Group acquired this developer and it has continued to expand ever since. Today, it has an employee count of 51-100 consisting of various experts with vast experience in the iGaming sector.
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