Playtech Hard Rock Digital

Read how Playtech’s Hard Rock Digital equity purchase sparked rumors of a Canadian online casino expansion & advances Playtech North America! (Photo by Photo by Tomáš Malík on pexels.com)

No Playtech isn’t getting the restaurant business!

However, news of a recent equity share deal with Hard Rock Digital and Playtech’s connection with the Ontario online casino market has raised eyebrows.

Could Playtech assist Hard Rock Digital in following other US online casino competitors such as BetMGM, DraftKings, BetRivers and Caesars into the Canadian online casino market?

I have to say, this is great news for Playtech as the company has sealed a huge deal in Canada and US by purchasing $116.36m in Hard Rock Digital (HRD) shares.

It gives the UK London Stock Exchange listed game developer and supplier as well as gambling platform vendor small equity ownership in Hard Rock Digital, which operates its interactive gaming online casino and sports betting websites in North America.

Hard Rock Digital is the online gaming division of Hard Rock International, a globally recognized brand known for its chain of cafes, hotels, and casinos. The company offers online casino and sports betting products through its partnership with leading technology providers in the gaming industry.

Mor Weizer, Playtech CEO commented: “For Playtech, this partnership significantly advances our position in the North American market and is very much in line with our B2B strategy.”

Playtech To Enhance Hard Rock’s Online Casino Experience with Cutting-Edge iGaming Solutions

In accordance with the contract, Playtech has pledged to provide Hard Rock’s online casino with its iGaming portfolio, encompassing slot games, random number generator systems, and live dealer table games. These will be integrated into the operator’s current range of services.

Some of the iGaming services Playtech already offers includes video slots along with its exciting Age of the Gods progressive jackpot slots. On top of this, there is the software provider’s live casino suite which should Hard Rock enter the Canadian online gambling market, it will most certainly feature live dealer tables and game shows. Currently Playtech also has a live dealer studio opened in 2022 in the Garden State operating under the New Jersey Division of Gaming Enforcement (NJDGE) licensing.

Playtech B2B & B2C Online Gambling Canada

This latest Hard Rock Digital deal also follows Playtech’s recent acquisition of NorthStar Bets, which now puts it under the Playtech conglomerate. On top of this, Mansion entered the Ontario iGaming market with the assistance of Playtech.

With ambitions to conquer the US and Canadian gambling markets, Playtech has made two wise investments here. The purchase also means Playtech has direct B2C access to the Ontario online casino market via NorthStar Bets. Meanwhile, the purchase of a low single-digit minority equity ownership in Hard Rock Digital is the beginning of a strategic partnership between the two giants in iGaming and sports betting.

Could this mean Hard Rock Casino Ontario is on the Horizon?

Also, one of the highlights of the current Hard Rock Casino operating in New Jersey is that the brand wants to provide its players with an authentic Hard Rock experience through its online platforms, which are available in several countries across the globe. Hard Rock Digital’s parent company, Hard Rock International, is owned by the Seminole Tribe of Florida and has a presence in more than 76 countries, including 262 locations worldwide. One of those locations is Vancouver, which is the first and only Hard Rock-branded casino in the country.

With the brand new Playtech partnership in place, and Playtech’s current operations in Ontario, it is highly likely we will see a second opening of the Hard Rock Casino in the country. However, this will be an online casino targeting the Ontario online casino market. We could even speculate further and see Hard Rock become an international casino via an MGA license.

Is Hard Rock the Online Casino Available in Canada?

  • Hard Rock online casino operates in New Jersey USA
  • Bet365 and Unibet also operate in NJ under Hard Rock’s licensing
  • There is no Hard Rock online casino in Canada
  • Playtech could assist Hard Rock in entering Ontario’s iGaming market as it did with Mansion
  • Playtech already operates NorthStar Bets in Ontario

Check our Best Online Casino Canada page for Canadian Players
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Current Playtech & Hard Rock Digital Financial Performances

Both the NorthStar Bets acquisition and Hard Rock Digital minority equity ownership deals come amid instability in the global economic climate. However, the key strategy is to continue to grow market share despite the looming threat of a global financial meltdown. In short, business goes on as usual as companies like Playtech and Hard Rock Digital as well as many other prepare to weather the storm.

Even Playtech’s current stock price has not performed well as of late with the last gambling share prices report showing Playtech a mere 19.15 GBX (+3.78%) in the green since the beginning of the year, and a long way of its 2018 998 GBX high.

Hard Rock International is a private company and is not listed on any stock exchange. The company is owned by the Seminole Tribe of Florida and is not publicly traded. As a private company, there are no official estimates of Hard Rock International’s net worth or valuation available to the public.

Estimated Worth: some financial analysts have made estimates based on available information and industry trends. For example, in 2018, Forbes estimated the value of Hard Rock International to be around $1.3 billion.

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