Pariplay Games Go Live with Codere. The latest agreement allows Codere to have access to Pariplay’s wide range of portfolios. (Image Source: pariplayltd.com)
Leading content provider and aggregator, Pariplay Ltd has announced through an official press release that it is going live with Codere, a leading operator in Colombia. The Malta-based Aspire Global’s firm has debuted on the Codere games tab in a deal that will further solidify its position as a market leader in the expanding Spanish-speaking market. This agreement is hot on the heels of other agreements that Pariplay has struck in the past with other leading firms in the Colombia regulated market. The latest agreement allows Codere to have access to Pariplay’s wide range of portfolios containing more than 120 entertaining, innovative slots.
Similarly, the agreement aligns with Aspire Global’s inclusive strategy across Latin America. BtoBet, another subsidiary of Aspire Global, dubbed as Pairplay’s sister company is also enjoying tremendous growth in Colombia with the signing of top deals to supply its PAM (player account management) and sports platform Neuron 3 to William Hill and Betfair in the country.
Statement from Pariplay Chief Commercial Officer
Speaking on the new development, PariPlay Chief Commercial Officer, Christine Lewis stated that her company sees LatAm as a market with huge growth potential. She added that the partnership with Codere Colombia is important in increasing the target audience for its games in the region. Lewis also added that Pariplay can guarantee that the performance of its portfolio games will continue to strengthen especially by going live with Codere Columbia which is has a leading market presence.
Statement from Codere Product Manager
Coder Product Manager, Sarit Adaina also spoke on the fusion, stating Pariplay’s rich slot portfolio will help Codere to diversify its own slot portfolio in Colombia especially because the games are players favorites in Colombia. Adaina added that Madrid-listed Codere believes that the alliance will bear fruit for both firms in a region where online gaming is growing at a very rapid pace. Codere operates in the online market in Colombia under license from Coljuegos (the national regulator) and under its Coder Apuestas brand.
Pariplay aggregates several games from other leading names in the industry in addition to its own games. The company aggregates these games via its Fusion platform which features a wide range of retention, conversion, and tool mechanics. Pariplay’s Fusion platform is now licensed in over 16 regulated markets across the globe. Pariplay also boasts over 12, 000 games, 100+ live integrations, and partners with 888 Holdings, Microgaming, Lottoland, NetEnt among others.
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